Stake enters Argentina as its fifth Latin American market

(AsiaGameHub) –   Stake has officially debuted in Argentina’s betting sector, launching operations in the province of Buenos Aires as it presses ahead with a global push into regulated markets.

The Argentina entry comes four weeks after the Australia-founded, Curaçao-headquartered online sportsbook and casino launched in Mexico, and just shy of three months after it expanded into Denmark.

The launch also lands ahead of the FIFA World Cup kicking off next week, with Argentina expected, as always, to turn in a strong performance – a run that will likely energize large numbers of sports fans and bettors across the country.

“Argentina is an important market for us and a natural next step in our expansion across Latin America,” said Diana Otalora, Stake’s General Manager for Latin America.

“The country has an incredibly passionate sports culture, a large and digitally active population, and strong long-term potential for the Stake brand.”

Stake targets growth across LatAm

Over the past few years, Stake has built a reputation as one of the world’s biggest online sportsbooks and casino operators, though this reputation has not come without controversy.

For some time, the firm has held an extensive footprint in grey markets via its Curaçao license. Founded in Australia, the company is a subsidiary of Easygo Group Holdings, which also runs streaming platform Kick.

Steps taken by Stake from 2026 onward make clear the firm is eager to secure more local licenses as it grows globally – though a marketing controversy in Denmark has already shown this expansion will not be entirely smooth.

Latin America is a key region for Stake. The launch in Argentina’s Buenos Aires province follows the previously mentioned entry into Mexico, and the firm already operates in Brazil, Colombia and Peru.

Stake is confident it can capitalize on the deep sports culture in Buenos Aires province, alongside the region’s status as Argentina’s largest economic region that is home to around 17 million people.

“We’ve continued to build momentum across Latin America in recent years, and this launch reflects our ambition to establish Stake as the leading entertainment brand in the region,” Otalora added.

“Argentina is a dynamic market with a unique identity, and we’re excited to bring our world-class sportsbook and casino experience to players through stake.bet.ar.”

The launch of this new regulated platform is expected to be welcomed by local regulators in Argentina, where worries about illegal gambling and prediction markets have mounted in recent months.

The City Lottery of Buenos Aires (LOTBA) is the regulator of betting and gaming for the Argentine capital, which is a separate legal jurisdiction from the province where Stake has just launched.

LOTBA’s case against Polymarket made Argentina the first country to take enforcement action against prediction markets, and shortly after the case, the regulator told SBC News that it considers cracking down on the black market one of its most pressing regulatory priorities.