SBC Summit 2026 returns to Lisbon with a revamped six-stage conference agenda

(AsiaGameHub) –   SBC Summit will return to Lisbon from 29 September to 1 October, featuring a reimagined six-stage conference agenda that provides a comprehensive, 360-degree perspective on today’s global iGaming industry.

The 2026 program has been crafted to reflect the multifaceted nature of the industry. Each stage is centered on a distinct force influencing the market, with dedicated discussions covering Global & Emerging Markets, Technology & Innovation, the Payment Expert Summit, the Affiliate Leaders Summit, and Regulation & Compliance.

As progress across these domains becomes increasingly interconnected, the agenda is designed to deliver clarity, enabling delegates to grasp how key sectors intersect, evolve, and influence best practices across the worldwide iGaming ecosystem.

Aidan Brain, VP of Conference Production at SBC, stated: “Success in today’s market hinges on aligning multiple critical factors simultaneously—from entering new markets to developing superior products and navigating regulatory landscapes.”

“The agenda has been developed to mirror this reality, with each stage focused on equipping delegates to make more informed decisions in areas directly impacting growth.”

The conference stages

The Global & Emerging Markets stage will guide delegates in identifying emerging opportunities and strategies to capitalize on them. Over three days, it will challenge conventional views on mature markets while offering deeper insights into high-potential regions. Sessions will analyze how evolving regulations and changing player behaviors are unlocking new business prospects for companies expanding into or establishing themselves in these markets.

• Day One: Emerging Markets – Africa, Eastern Europe & Central Asia, and the Middle East
• Day Two: Western Europe – The UK, Italy, the Netherlands, and Scandinavia
• Day Three: Latin America – Brazil, Peru, Mexico, and broader regional trends

The Technology & Innovation stage will examine how technology is transforming gaming businesses, from platforms driving next-generation player engagement to systems powering operational efficiency behind the scenes. Sessions will explore how operators can enhance user experiences, strengthen infrastructure resilience, and leverage technology to gain competitive advantages.

Each day will spotlight a different facet of technological innovation, addressing Sports Betting Innovation, iGaming Product & Design, and Marketing & Customer Experience, highlighting where technology can be strategically applied to create better products and acquire more customers.

The Payment Expert Summit stage will investigate how payments have evolved from a back-office function to a decisive factor in where players choose to engage. Delegates will learn how to build payment ecosystems that are fast, secure, and compliant with rising regulatory standards. Each day will focus on a core element of an organization’s payment framework, featuring dedicated tracks on Fintech, Anti-Money Laundering (AML) & Compliance, and Crypto & Blockchain technologies.

The Regulation & Compliance stage will explore how shifting global policies are reshaping the industry landscape. With emphasis on Global Regulations, Player Protection, and Compliance Technology, the agenda will address strategies for managing heightened regulatory oversight while fostering sustainable, compliant operations across both established and emerging markets.

The Affiliate Leaders Summit stage—co-hosted as a standalone event alongside SBC Summit—will examine how affiliate brands can transcend their traditional role as traffic generators and evolve into full-fledged media enterprises. Across three days, sessions will cover tightening regulations, evolving acquisition methodologies, and the development of effective multi-channel strategies across social platforms. The agenda spans from Omnichannel Marketing Technology to the Future of Affiliate Strategy and AdTech & Analytics Innovation, ensuring affiliates and attendees receive the strategic insight required to thrive in modern growth environments. Attendance at the Affiliate Leaders Summit requires a separate ticket.

In addition to the five themed conference stages, the Super Stage at the MEO Arena will once again host headline presentations featuring some of the industry’s most influential leaders, along with prominent speakers from outside the sector. Previous editions have included appearances by Gary Vaynerchuk, Randi Zuckerberg, and Oleksandr Usyk.

The 2026 edition will also introduce additional educational formats tailored for delegates seeking intensive, practical learning experiences. SBC’s Tech Academies will offer in-depth training in key disciplines such as Artificial Intelligence (AI), Web3, marketing, and gamification, complemented by a series of workshops and newly announced formats. Access to these sessions is available through specialized ticket add-ons. Additional details can be found here.

SBC Summit will convene professionals from across the globe to discuss the future of the gaming industry. Combining a large exhibition floor, a multi-track conference program, and a full schedule of networking events, the event delivers a comprehensive platform for learning, relationship-building, and business development.

Affiliates, regulators, and operator C-suite executives and other budget holders may apply for a complimentary VIP Pass, granting unrestricted access to SBC Summit, including all conference sessions, the exhibition floor, and networking events. Other operator roles remain eligible for complimentary access and may qualify for a Business Pass, which can be upgraded as needed.

For all other attendees, a variety of ticket options is available, aligned with diverse event objectives. Ticket tiers range from expo-only entry to full VIP experiences, with premium passes providing access to every conference stage, exclusive networking programs, evening networking receptions, and enhanced on-site amenities.

Attendees will also benefit from the SBC Connect app, which allows them to schedule meetings, connect with peers, and access on-demand content following the event. Explore all available ticket options and reserve your spot at SBC Summit through the official website.