ChatBet Launches to Offer WhatsApp Conversational Betting in Latin America

(AsiaGameHub) –   ChatBet has rolled out the third version of its platform, establishing itself as the conversational interface layer for the betting industry. This allows operators to provide a completely AI-powered, WhatsApp-integrated betting experience that complements their current tech infrastructure.

As a B2B service provider, ChatBet integrates seamlessly on top of operators’ backend systems, introducing messaging as a fresh channel for customer acquisition, conversion, and retention—no modifications to existing backend infrastructure or extra regulatory clearances are needed. Supported by Meta as part of its WhatsApp Business ecosystem, ChatBet helps operators engage users on the platform they already frequent: messaging apps.

Version three is currently active with several operators throughout Latin America, offering a more self-sufficient “AI bookmaker” experience that functions like a VIP concierge—converting natural language requests into fully structured, regulation-compliant betslips instantly.

Josh Swerdlow, ChatBet’s founder, told SBC News: “We’re already operational with operators in Latin America—where WhatsApp is the leading user channel—and we’re observing robust indicators of engagement, conversion, and repeat usage. This transition isn’t just about chatbots; it’s about a new interaction framework, where conversational interfaces take the place of traditional navigation systems.”

Markets like Argentina, Mexico, Chile, Peru, and Colombia are thought to have WhatsApp penetration rates of at least 75%, highlighting that Latin American users are both familiar with and at ease using the Meta-owned platform. ChatBet’s research further shows that bettors favor messaging apps over other types of mobile applications.

ChatBet lets users place bets via WhatsApp by either sending a text or a voice note detailing the bet they want to make. The company’s AI system then handles the request and creates the bet, even if the message uses colloquial terms or slang.

Check out an example of ChatBet in action for tonight’s Champions League semi-final second leg match between Bayern Munich and PSG below.

For instance, a bettor might request to place a bet on “Los Blancos (often referred to as Galácticos in Latin America) to win by two goals”. ChatBet would identify that the bettor wants to wager on Real Madrid.

ChatBet creates the betslip using the operator’s existing sportsbook setup, converting natural language requests into fully structured bets by mapping teams, markets, odds, and even relevant bonuses instantly.

The system checks the bet against the operator’s live platform before showing the user a betslip ready for confirmation, eliminating the friction between a user’s intent to bet and the actual execution of that bet.

In the initial weeks following the launch of the newest model version, ChatBet has delivered impressive outcomes.

The solution has doubled clients’ conversion rates and increased average revenue per user by 22%.

Swerdlow added: “Users are already sharing their betting intentions through conversations. This change is turning those intentions into structured, compliant bets instantly—and that’s exactly what ChatBet makes possible. Just as Google transformed search, conversational interfaces are beginning to revolutionize transactions. For betting, this means cutting down the friction between a user’s desire to bet and actually placing the bet.

“Operators don’t have to overhaul their existing tech stack to leverage AI; they just need a more intelligent interface layer that works with what they already have.”

ChatBet is expanding its partnerships with regulated operators across Latin America, using its position in the Meta ecosystem to link advertising, conversation, and conversion into a single trackable process.

As adoption increases, Swerdlow predicts that conversational interfaces will become a key distribution channel for operators, allowing them to convert messaging interactions into measurable revenue and long-term player value.