DATA.BET enters prediction markets, citing industry momentum

(AsiaGameHub) –   DATA.BET, a Cyprus-based technology firm, has become the latest B2B company to enter the prediction markets sector—an industry that’s both rapidly growing and controversial.

The company’s new product, Prediction Markets, lives up to its name, so to speak: the platform expands the range of markets its clients can offer betting options for.

Like the world’s two largest prediction platforms, Kalshi and Polymarket, DATA.BET’s prediction market covers politics, geopolitics, finance, technology, crypto, economics, culture, and weather.

DATA.BET states that the new platform features transparent pricing, fiat transactions, and an intuitive user experience. The firm added it aims “to reduce the structural complexity typical of exchanges.”

“Our recent launch represents a technically complex challenge that our team managed to solve with a strong focus on usability,” said Yurii Berest, Chief Executive Officer of DATA.BET.

“Prediction markets will continue to gain momentum, but the key difference will be how effectively this mechanic is adapted to sportsbooks and casino environments. This is exactly where we see our strength.

“Building them as a standalone vertical, without blending sports, esports, and virtual sports content into the same category, we ensure clear product structure and positioning for operators and platform providers.”

Prediction markets have become a global phenomenon, but the U.S. has long been a focal point for key players—especially Kalshi and Polymarket, though the latter was effectively barred from its home country between 2020 and 2025.

These platforms have found popularity among specific consumers, particularly those with a strong interest in geopolitics, economics, and business. Some jurisdictions, like Gibraltar, have embraced the platforms as cutting-edge new products.

Others, however, have not been as receptive. Polymarket has been banned in a long list of countries including the Netherlands, France, Portugal, Romania, and Ukraine. In the UK, predictions are not banned, but they require a betting license—something Polymarket and Kalshi would be opposed to.

This hasn’t stopped B2C betting companies from joining the space, though. Notable players to enter include Flutter Entertainment via FanDuel and later Betfair, Allwyn via PrizePicks, and UK betting exchange Matchbook.

It’s no surprise that DATA.BET sees an opportunity to work with operators in the predictions space, given the global interest from established gaming companies despite some initial reservations.

The company has not stated which markets its new predictions platform will target, though it’s reasonable to assume Europe and Latin America are on its radar given its prior activity in these regions.