ELA Games presents live coverage of Day Two at SBC Summit Malta

(AsiaGameHub) –   The second day of SBC Summit Malta has officially commenced, and it is already proving to be a busy day filled with engaging discussions.

Today’s agenda covers a wide range of topics, including the future of casino, strategies for overcoming SEO attacks, and how to create a standout World Cup offering. Additionally, discussions will address the evolving affiliate landscape, the increasing impact of AI, and the emerging trends shaping the iGaming workforce.

Similar to yesterday, we will provide updates on the key developments at this week’s SBC Summit Malta, with live news brought to you by ELA Games.

The on-site team for today consists of Martyn Elliott, Ted Menmuir, Craig Davies, Joe Streeter, Jyoti Rambhai, Viktor Kayed, and Luke Miles. They will be delivering all the latest news from SBC News, iGaming Expert, and Affiliate Leaders.

This live coverage is made possible with the support of ELA Games.

ELA Games is a prominent slot provider within the iGaming industry, committed to delivering captivating player experiences through its high-quality slot games. Since its establishment in 2022, the company has been focused on building a strong reputation in the sector by offering games with superior graphics, highly interactive gameplay, and innovative features. The provider’s portfolio is rapidly expanding, with an emphasis on creating immersive experiences through compelling stories and narrative-driven entertainment, alongside a diverse array of other engaging titles. You can play the demo and explore more of ELA Games’ titles here.

10:30am: AI – the future of affiliation?

Reporting by Jyoti Rambhai, Editor of Affiliate Leaders

Affiliate management is a skill that marketers acquire through practical experience rather than formal education, as highlighted by Elaine Gardiner, Managing Director at TAG Media. She noted that this lack of standardized training leads to “no uniform terminology… everyone call these things different things.”

Gardiner conducted an experiment to assess how different LLMs would interpret affiliate-related queries. One of the questions she posed was: “I’m looking at my affiliates’ stats. They have 4 NDCs and 5 FTDs. What does that mean? What is the difference?”

She found that “ChatGPT is the most disappointing,” which is particularly concerning as it is “the most common one people are using.”

“It just gave me a lot of fluff,” Gardiner stated, adding, “[…] It said I should check the IP addresses.”

In contrast, Claude “could not understand the small nuances in the industry.”

However, Gardiner praised the performance of “well done Elon Musk (with Grok) and Gemini),” as these platforms provided the most relevant answers.

10:20am: Scale is a weapon when combatting SEO fraud

Reporting by Joe Streeter, Editor of iGaming Expert

The conference sessions for day two have begun…

This morning, Ivana Flynn is leading the discussions, focusing on the rise of DCMA SEO fraud and its implications for global iGaming markets.

As malicious actors become increasingly sophisticated, it is crucial for legitimate affiliates to stay ahead of the curve regarding the threat of site scraping.

10:00 am: Welcome back!

We are back and ready for day two at SBC Summit Malta!

Yesterday was a highly successful day featuring conferences, exhibitions, and networking opportunities. To conclude the day, the team attended the VIP affiliate and operator dinners, followed by the official party at Infinity by Hugo’s – it was a memorable evening!

Today is already shaping up to be an excellent day. The weather is sunny, the Intercontinental is bustling with attendees, and we are anticipating a great day of conference sessions.

With numerous workshops and insightful panel discussions scheduled, we will be bringing you the most significant stories of the day, delivered live by ELA Games.