Anna Romboli’s ATG Challenge: Can She Unstuck Sweden’s Stagnant Racing Wagering Leader?

(AsiaGameHub) –   By: Christian Pierce

ATG’s new CEO Anna Romboli faces a tight spot. The firm is Sweden’s largest gambling operator. But its core racing wagering products aren’t growing. The totaliser is stagnant too.

Romboli comes from Svenska Spel, where she led the TUR unit for six years. She handled Triss and Eurojackpot there. Before that, she worked at NetEnt and Veryday. The CEO role opened when Hasse Lord Skarplöth stepped down in 2025. He led ATG for over a decade. Jörgen Forsberg has been interim CEO and will stay until December. Romboli’s tasks: revitalize finances, make racing betting appeal to more people, lobby for lower 18% gambling tax, and lead the Finnish joint venture with Suomen Hippos.

ATG funds Sweden’s trotting and galloping sectors. Its performance directly affects those industries’ future. The Finnish venture is a test of ATG’s export skills. If Romboli can’t grow domestic revenue or make the Finnish expansion work, ATG’s ability to support Swedish racing could weaken.

Author bio: Christian Pierce, a chief financial columnist and markets commentator with deep insights into European gaming and wagering trends.