(AsiaGameHub) - Earlier this month, we reported that xQc earns $200,000 per Stake-sponsored stream—details the 30-year-old Canadian shared during a broadcast with fellow creator StableRonaldo. Now, the Quebec native—who first gained fame as a professional Overwatch tank player—has shared new insights into just how profitable his streaming career has been over the years. In a Single Stream: $57,000 from Ads, $15M from Sponsorship xQc recently disclosed that the highest amount he’s ever made from ads in a single stream is $57,000. That impressive sum, however, is overshadowed by what he’s earned from his gambling streams. xQc shared that one gambling stream alone brought in approximately $15 million, once again highlighting the massive revenue top streamers can generate from niche areas of the platform. Beyond ad revenue, xQc has earned significant income through sponsorships. He revealed his largest deal came from Call of Duty Warzone, which paid him a flat fee of around $1 million. The agreement initially required him to stream the game a few times over two weeks, but xQc completed all obligations in a single 12-hour marathon session. 1.3M Bets with 10% Win Rate Gambling streams appear particularly lucrative for him. In June 2025, xQc revealed he had placed $3.6 billion in total wagers across more than 1.3 million bets, winning roughly 10% of the time. His wealth is further boosted by profitable platform deals. Three years ago, he signed a streaming agreement with Kick reportedly worth up to $100 million over two years—a figure on par with major professional sports contracts, like LeBron James’ deal with the Los Angeles Lakers. Whether from sponsorships, gambling, or ad revenue, xQc has made it clear that streaming can be extraordinarily profitable at the highest level. Despite these big earnings, fellow gambling streamer Trainwreck recently discussed the possibility of returning to regular gambling broadcasts. Trainwreck—who, per a Bloomberg report, received up to $1 million a month to stream crypto-casino content—also talked about his ties to Stake and its leadership, suggesting some creators promoting gambling platforms don’t get the compensation they deserve due to undervalued deals. The streamer hinted that a turning point could be ahead, with creators choosing to build their own platforms instead of relying on established gambling sites. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
(AsiaGameHub) - 888Africa has enhanced its Angolan operations by transitioning to a new platform through a turnkey partnership with EveryMatrix. As part of the deal, the company has moved from its former platform provider to EveryMatrix's core platform for both sports betting and casino gaming services. The operator formerly utilized FSB Technology's platform, which EveryMatrix purchased in 2024. Following a competitive evaluation, 888Africa opted to switch to EveryMatrix's turnkey platform, with the migration finalized last week. While FSB maintained a client base throughout Africa, EveryMatrix has invested heavily in its continental operations, notably by appointing Mark Schmidt as Managing Director for Africa. Sources suggest that 888Africa's decision to adopt EveryMatrix was driven by its expansion into casino offerings, with the platform's solution being described as highly robust. An EveryMatrix spokesperson stated: "The migration was executed progressively, with the Angola launch incorporating specific market requirements such as localization, payment systems, KYC procedures, CRM capabilities, and other regional necessities. Several components were interdependent, making sequential execution crucial." 888Africa maintains a strong presence across multiple established and developing African markets, including Angola, Kenya, Malawi, Mozambique,Tanzania and Zambia. Under the leadership of Christopher Coyne, previously an executive at Paddy Power and The Stars Group, the operator aims to secure leading market positions and has strengthened its technological infrastructure to support this objective. In a LinkedIn post, the company's Vice President of Product and Operations Steven McIntosh commented: "Large-scale migrations are extremely challenging. Completing one within 10 weeks makes this achievement particularly remarkable. It involved millions of data points, intricate integrations, compliance requirements, and a cross-functional team working across numerous streams, all culminating in a single launch event. "In reality, this entailed months of planning, hundreds of support tickets, countless development dependencies, numerous edge cases, continuous coordination, and meetings—many meetings. While sleepless nights aren't listed in the project plan, they were certainly part of the process!" Southern African markets have attracted numerous operators in recent years, benefiting from robust regulation and populations familiar with sports betting. Although technology in the region has sometimes been criticized as inadequate, EveryMatrix believes it is driving sector modernization in these rapidly expanding markets. 888Africa anticipates being a primary beneficiary of this technological upgrade. Coyne remarked: "Our focus now is to establish our brand as a market leader in Angola, and that effort begins today. Angola represents a strategic and significant growth market for 888Africa, and we are enthusiastic about the opportunities we can pursue and accomplish there both now and in the coming years." This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
(AsiaGameHub) - Agentic AI firm AxiumAI has rolled out its conversational interface AxChat for sportsbooks seeking to scale during international sporting events. The tool merges traditional menu-based navigation with direct natural-language interaction, helping players interpret matches, markets and outcomes in real time. Enabling instant transactions, AxChat offers personalized guidance that includes relevant deep-linked bets and a comprehensive overview of live events – a fit sportsbooks may find ideal for this year’s 2026 FIFA World Cup. AxChat displays contextual insights on games, players and competitions, delivering tailored recommendations for pre-match and in-play moments across all bet types. Paired with a bet builder feature, the solution aims to autonomously meet upsell and cross-sell needs. Looking briefly under the hood, AxChat connects conversations directly to the bet slip and user account, enabling one-click bets and providing a one-stop hub for managing bet history, payments, limits and active promotions. Additionally, AxChat is designed to work seamlessly with AxiumAI’s proprietary engagement engine Verso. AxiumAI focuses on building autonomous agent systems for the gambling sector, using real-time intelligence that can be deployed across an operator’s full stack simultaneously to drive efficient decision-making and execution. Sharing more on the newly launched AxChat, Adam Lewis, Chief Executive Officer at AxiumAI, said: “AxChat introduces a new UX paradigm for sportsbooks. The expanded World Cup brings more matches, unfamiliar teams and a surge in global recreational players – meaning traditional navigation alone no longer inspires audiences or supports confident betting decisions. “By letting players ask questions in their own words and receive instant, context-aware answers, AxChat removes friction when intent strikes. It gives players clarity and confidence, while providing operators a powerful, dynamic engagement layer that boosts interaction, deeper market exploration and higher pre-match and in-play NGR – without relying on bonus spending.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
(AsiaGameHub) - The government of New South Wales (NSW) has introduced facial recognition technology as its newest strategy to combat problem gambling rates. A voluntary code of conduct has been developed by the cabinet of Premier Chris Minns, specifically for pubs, clubs, and hotels that operate gaming machines. Created in alignment with the Privacy Act and Privacy Principles following public and industry consultations, the code serves as a guide for venues that currently use or are considering the implementation of facial recognition systems. This technology provides an additional method for identifying self-excluded patrons and reducing the risk of money laundering. The move is part of a broader effort to tighten gambling regulations across Australia’s most populous state. The Minns Labor Government’s guidelines cover all essential aspects of biometric data handling, including data protection, security management, privacy risk assessment, and the appropriate responses for venue staff. David Harris, the Minister for Gaming and Racing, who gave the code his approval, stated: “I am pleased to launch this first-of-its-kind code of practice in NSW to help pubs and clubs navigate the complexities of facial recognition technology and better identify excluded individuals. “The Minns Labor Government is committed to minimizing gambling harm. While the previous Coalition government failed to act during their 12 years in power, we are working alongside the industry to create innovative solutions for patron protection.” Establishments in NSW are already adjusting to operational changes, including a new government mandate requiring compliance with updated gaming machine shutdown rules by 31 March. More than 600 venues are now required to turn off all gaming machines between 4am and 10am daily, marking a major shift from a 20-year-old policy that permitted machine operation during those hours. This regulation is one of several measures being implemented by the Minns cabinet to address the risks associated with problem gambling. Other initiatives include lowering the deposit limit for new machines from AU$5,000 (£2,600) to AU$500, requiring Responsible Gambling Officers in venues with over 20 machines, and prohibiting gambling advertisements on public transportation. Harris added: “We will continue to implement evidence-based reforms that balance the need to reduce gambling harm with the necessity of supporting an industry that provides over 150,000 jobs and contributes billions to the economy of NSW.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
(AsiaGameHub) - Lucia Gando: SBC Noticias Lucía Gando, Editor of SBC Noticias, delves into the legal and regulatory details behind the Buenos Aires courts’ decision to ban Polymarket and other prediction market platforms across Argentina This ruling marks a setback for prediction market startups and their investors, while also sparking a wider debate about whether these platforms can gain a foothold in South America. On Tuesday, Argentina became the first South American country to enact a full ban on prediction market operations, following an investigation focused specifically on Polymarket. International media outlets have reported that Buenos Aires courts issued a “federal block” of the platform, sparked by a legal case filed by LOTBA, the Buenos Aires City Lottery. Media coverage has characterized this decision as a major blow to the global expansion ambitions of prediction market operators, adding to the growing wave of regulatory controversies across South America. This Argentine ban follows Kalshi’s launch in Brazil earlier this month, a move that was immediately challenged by established betting market players. Both industry groups and Brazilian authorities have stated there is no valid justification for Kalshi to operate in the country. As such, across both Europe and South America, expanding prediction market access has become a critical priority to reaffirm the products’ unique classification as derivative-based financial contracts — a designation made by the U.S. Commodity Futures Trading Commission (CFTC). Buenos Aires Regulatory Intervention Buenos Aires courts have put a stop to the intended growth of prediction market venture backers. The key question the courts are posing is this: Is U.S. regulatory validation alone enough to justify launching prediction markets in South American jurisdictions, and what framework should be used to assess whether these platforms are viable and distinct from gambling operations? The Buenos Aires lottery regulator did not ask the courts to draw a clear distinction between prediction markets and other products; instead, it requested a comprehensive, systemic response to prediction markets and event-based contracts. The regulator’s case against Polymarket centered on the platform’s lack of adequate consumer protections. The authority believes enforcement action is warranted based on the public safety risks of engaging with unvetted digital platforms. LOTBA, acting in its role as a provincial gambling regulator, petitioned the courts to classify Polymarket’s activities as a violation of Article 301 bis of Argentina’s Penal Code, which prohibits the operation of unlicensed gambling services. The regulator’s argument is straightforward: no matter how much financial polish they have, prediction markets replicate the core mechanics of betting — users wager money on uncertain outcomes, prices reflect implied probabilities, and the platform facilitates these transactions. According to LOTBA, these features do more than blur the line between categories; they amplify risk significantly. The absence of effective safeguards, identity checks, age verification, and traceable payment controls turns these platforms into unlicensed gambling operations with minimal accountability and few protections for participants. Regulatory Environment Concerns Most importantly, the regulator did not limit its request to just Buenos Aires. Instead, it sought a nationwide intervention, arguing that a digital product with borderless reach cannot reasonably be contained within provincial boundaries. Fragmented oversight in this context amounts to no oversight at all. Argentina’s response, then, is less a formal rejection of financial innovation and more a practical judgment about the operating environment for these platforms. The question for regulators was not whether prediction markets could theoretically be classified as derivatives, but rather, given their widespread accessibility and total lack of proper controls, whether these platforms can even qualify or function in practice as gambling operations. Argentina’s Ruling Is Not a One-Size-Fits-All Solution Whether Buenos Aires’ regulatory logic will be adopted elsewhere remains an open question. Few South American jurisdictions combine Argentina’s patchwork of provincial licensing, coordinated lottery bodies, and aligned prosecutorial priorities. While the ruling may set a precedent, it will not be easy to replicate. For neighboring markets such as Brazil and Mexico, the dilemma remains unresolved: classify prediction markets as financial instruments and risk allowing regulatory arbitrage, or label them as gambling and risk stifling this emerging form of digital trading. For operators like Polymarket, expanding into additional Latin American markets remains possible — but it has become increasingly challenging and high-risk. Argentina has, at the very least, shifted the terms of the global debate. The issue is no longer just how to classify prediction markets, but how to regulate them within sprawling digital ecosystems. Whether other regions will follow suit will determine whether these platforms take root in Latin America or secure some form of market access, as prediction markets remain a marginalized segment for the time being. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. 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(AsiaGameHub) - The Dutch online gambling industry association VNLOK has announced iGaming operator ComeOn as its newest member. Established in 2010, ComeOn has evolved into a global participant in the gaming sector, establishing a footprint in the Netherlands since 2022 through authorization from the national regulator Kansspelautoriteit (KSA). The company provides patrons with a broad array of entertainment choices, including live casino, slot games, online sports wagering, and additional offerings. VNLOK emphasized that integrating ComeOn into its membership will support the development of a sustainable and protected digital gambling ecosystem. Björn Fuchs, Chairman of VNLOK, stated: “We warmly welcome ComeOn within our association. It is valuable that more and more license holders are uniting within VNLOK to work together on a well-functioning, safe and responsible online gambling market in the Netherlands.” Through its VNLOK membership, ComeOn will contribute to shaping a more accountable Dutch gaming sector, which must now adhere to stringent promotional restrictions under the Remote Gaming Act (KOA) reforms initiated several years ago and currently being enforced. The most recent set of guidelines issued by the KSA has established explicit regulations for remote gambling operators like ComeOn, aimed at strengthening player safeguards. The regulator noted that operators failed to completely grasp the scope of the prohibition on untargeted advertising within the reforms, which required gambling companies to limit marketing exclusively to internet and on-demand media platforms under rigorous conditions. The authority has now clarified that operators must never allow their advertising channels to access vulnerable demographics, and must therefore cease advertising through any channel where there is any possibility of ambiguity. The regulator also noted that the new guidelines were developed with input from relevant stakeholders via comprehensive consultation and feedback, combined with findings from the authority's own monitoring activities since the untargeted advertising prohibition took effect. “With this, the KSA aims to contribute to careful and consistent compliance with the ban on untargeted advertising within the online gambling market,” the authority's announcement concluded. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
(AsiaGameHub) - Sportstech company Sportradar Group has extended its partnership with the Deutscher Fussball-Bund (DFB), securing long-term betting data and streaming rights for the DFB-Pokal. The new agreement, effective from the 2026/27 season, grants Sportradar exclusive rights to distribute betting data and live streams for all DFB-Pokal matches outside the DACH region (Germany, Austria, and Switzerland), alongside non-exclusive media data rights globally. This deal encompasses all 63 matches of Germany's premier cup competition each season and represents the first direct agreement between Sportradar and the DFB for the DFB-Pokal, following Sportradar's acquisition of IMG ARENA in 2025. The inclusion of the German cup competition enhances Sportradar's already comprehensive football rights portfolio, which includes collaborations with organizations such as FIFA, UEFA, and the Bundesliga. A significant aspect of the agreement, as stated, is the introduction of skeletal tracking data for the competition. This technology enables more in-depth analysis of player movements and facilitates the creation of new betting markets. Consequently, operators will be able to offer a greater number of live, player-specific betting markets, as well as micro-markets during matches. “Our extension of the agreement with DFB is a key addition to our already strong portfolio of global soccer rights,” stated Moritz Gloeckler, EVP Rights and Strategic Projects at Sportradar. “With over five billion soccer fans worldwide, there is a substantial demand for content. “Through partnerships with FIFA, UEFA, AFC, Bundesliga, CONMEBOL, and others, Sportradar is well-positioned to develop the next generation of tech-driven products and services for clients to engage fans, reach new audiences, and unlock fresh revenue streams.” Sportradar capitalises on German football opportunities This deal is announced ahead of the conclusion of the German football season and the upcoming 2026 World Cup. German football has a long-standing connection with the iGaming industry, a relationship that has continued into the 2025/26 season. For instance, UK-headquartered industry giant bet365 serves as the official team partner for Bundesliga clubs VfB Stuttgart and Hamburger SV. In addition, Germany's most successful club, Bayern Munich, partnered with Kaizen Gaming-owned Betano at the beginning of the season. Tipico, which has a significant presence in the country, already has established agreements with the DFB. Kay Dammholz, Director Media Rights at DFB, added: “With this agreement, we are further advancing the international media rights distribution of the DFB-Pokal. “Together with Sportradar, we are ensuring a professional and secure global distribution of our betting streaming rights outside the DACH region, while maintaining the highest standards of integrity and unlocking additional commercial potential for our premium cup competition.” With the aforementioned World Cup approaching and the global growth of football betting, it will be interesting to observe how the rest of the industry competes to capitalize on market opportunities. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
(AsiaGameHub) - SBC, in partnership with SMH Global, has announced the highly anticipated SBC Summit Tbilisi 2026, set to take place on 15–16 July at the Sheraton Grand Tbilisi Metechi Palace. Building on the success of the 2025 event, which drew over 2,000 participants from 44 nations, the 2026 summit aims to surpass 2,500 attendees and solidify its influence across Eastern Europe and Central Asia. More than 70 leading speakers are slated to address crucial industry subjects, including regulatory frameworks, operational strategies, technological advancements, affiliate marketing, and inter-industry collaborations. Sports will once more be a central theme, with sessions dedicated to fan interaction, sponsorship avenues, media alliances, and the evolving dynamic between sports entities and betting providers. A significant feature will be the SBC Regulators Summit, convening top regulatory officials from Central and Eastern Europe, the Balkans, the Baltics, the Caucasus, and Central Asia to deliberate on compliance, responsible gambling practices, and the adaptation of regulations to new technological developments. Rasmus Sojmark, CEO & Founder of SBC, reiterated his enthusiasm:“After the benchmark set in 2025, SBC Summit Tbilisi 2026 is projected to host more than 2,500 participants and will showcase over 70 distinguished speakers exploring operations, technology, affiliate marketing, and collaborations with sports and related sectors. “The SBC Regulators Summit will take a prominent position, fostering strategic discussions for forward-thinking policies. Furthermore, a special guest announcement is forthcoming, ensuring this July event is essential for all stakeholders invested in the future of iGaming in the area.” Lasha Machavariani, Founder of SMH, commented: “Sports is set to be a fundamental component of SBC Summit Tbilisi 2026. In the previous year, we were privileged to host football icon Alessandro Nesta, which generated considerable excitement and insightful conversations concerning leadership, performance, and the link between sports and betting. “For 2026, we are broadening the sports emphasis significantly, including more in-depth discussions on fan involvement, sponsorship approaches, club collaborations, and the commercial aspects of sports. We are arranging for another prominent guest and anticipate providing even greater benefits for the region.” Networking avenues will encompass evening functions at premier locations throughout Tbilisi, complemented by the SBC Connect App for facilitating business connections and content access. The exhibition area will offer direct engagement with operators, suppliers, affiliates, and technology firms. Early bird registration is scheduled to commence shortly, and organizers are urging industry professionals to confirm their attendance at what is expected to be a premier iGaming and sports betting event in the region. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
(AsiaGameHub) - UK gambling industry associations have urged the UK Gambling Commission (UKGC) to reconsider its financial risk assessments (FRAs) to avoid losing tens of thousands of bettors from the legal gambling market. The UKGC is currently implementing 63 recommendations from the 2023 Gambling Act Review White Paper to maintain a sustainable and competitive UK gambling industry. These measures include customer financial risk assessments designed to lower problem gambling by requiring players to submit financial documents to prove they can afford to gamble. Since August 2024, players have faced financial vulnerability checks—a less stringent version of FRAs that trigger only after £150 in net deposits within 30 days. However, FRAs will be more extensive. Though the UKGC has pledged to minimize friction by eliminating the need for bank statements or financial documents, the new checks will automatically review a customer's financial history if they spend £1,000 in 24 hours or £2,000 over three months. The UKGC's pilot program for the process raised concerns, as credit reference agencies' varying methodologies reportedly produced inconsistent financial information for the same individual. This could create further complications, likely forcing operators to intervene and request personal details directly, undermining the UKGC's goal of a seamless system. With no clear resolution to these issues, UK trade organizations are growing increasingly concerned, as both the Betting and Gaming Council (BGC) and the British Horseracing Authority (BHA) have issued warnings about potentially losing thousands of customers. In an interview with the Racing Post, BGC Chief Executive Grainne Hurst stated: "The Gambling Commission's proposed financial risk assessments may duplicate current safeguards while creating substantial inconvenience for customers, ultimately driving more people toward dangerous illegal gambling sites. "The government should therefore request that the Gambling Commission suspend and review FRAs within a broader evaluation of player protection measures, ensuring all modifications are based on evidence and safeguard consumers without pushing them toward unregulated, unsafe markets." The horse racing sector is also expected to be impacted. In a Sun article, BHA CEO Brant Dunshea supported Hurst's appeal for the UKGC to reconsider FRAs, which could be approved as early as this May. "Horse race betting has proven to be one of the safest gambling forms, but only within a legal, regulated framework," he said. "Without an improved approach, the illegal market will expand, increasing harm, costing the government tens of millions in tax revenue, and triggering extensive job losses throughout Britain. "Considering recent regulatory and tax adjustments, I urge the commission and government to thoughtfully evaluate whether this additional regulatory layer is timely." "The Government must act now. Too much is at stake."Yesterday in @TheSun, @BHAHorseracing CEO Brant Dunshea laid out his argument.Why should bettors have to verify they can afford their hobby?Affordability checks will drive customers away from regulated betting and toward illegal…— Betting and Gaming Council (@BetGameCouncil) March 20, 2026 When contacted by the Racing Post, the UKGC responded: "We continue to develop financial risk assessments, with a primary focus on reducing friction for consumers." The renewed debate over affordability checks emerges before the 1 April introduction of a new UK gambling tax system. Last year's lobbying against tax increases ahead of the Autumn budget reportedly created some division between betting and racing interests, even though both share common goals. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
(AsiaGameHub) - A fresh legal layer has emerged in the ongoing debate surrounding Malta’s Bill 55, following an opinion issued by an Advocate General at the Court of Justice of the European Union (CJEU). Although the opinion from Advocate General Nicholas Emiliou does not explicitly mention Article 56A of Malta’s Gaming Act—widely known as Bill 55—it addresses the specific operational activities that the legislation was designed to shield. “A sports betting operator that provides services within a national market without holding the necessary licence may be required to reimburse stakes received from players,” Emiliou stated, referencing a case involving Tipico. While Tipico is headquartered in Malta, its primary customer base is in Germany, where it currently holds a leading market position. The company is currently defending itself against a lawsuit from a former client seeking to recover losses incurred between 2013 and 2020. During that period, Tipico operated internationally under a Malta Gaming Authority (MGA) licence rather than a German one. Under German law, providing sports betting services without a local licence renders the contract between the bookmaker and the player null and void, a principle the customer is using to justify their claim for restitution. In his assessment, Emiliou remarked that, “from the perspective of German law, the claims brought by the consumer in question against Tipico appear, in principle, to be well founded.” He noted, however, that Tipico argues it was prevented from obtaining a German licence due to “certain deficiencies” in the application process. Following the implementation of the Fourth Interstate Gambling Treaty 2021 (GlüStV 2021), the company successfully obtained a licence from the newly established regulator, the Gemeinsame Glücksspielbehörde der Länder (GGL), and is now included on the authority’s “white list” of authorized operators. Emiliou calls for nuance German courts have struggled to determine how the European Union (EU) principle of freedom to provide services should influence their obligation to dismiss such consumer claims. While Emiliou advocates for a nuanced approach, his overall stance appears to align more closely with the German judiciary than with Tipico’s position—and, by extension, the defensive stance adopted by Malta through Bill 55 in 2023. The Cypriot diplomat concluded that EU member states maintain the right to mandate a local gambling licence, and that such requirements are compatible with the bloc’s laws regarding the freedom to provide services. He argued that national courts are entitled to enforce these licensing requirements against operators lacking the proper authorization, even if those operators claim that procedural flaws prevented them from obtaining a licence. Emiliou concluded: “The freedom to provide services does not preclude the German authorities from requiring a German licence to offer sports betting services in Germany, nor does it in general preclude operators which did so without the required licence from being subject to consequences under civil-law, such as the nullity of the contracts they concluded with their clients.” He added: “The primacy of the freedom to provide services does not require national authorities to leave unapplied a licensing requirement which is, in itself, compatible with that freedom whenever an operator has been unable to obtain a licence through a non-discriminatory and transparent licensing procedure.” No respite in Bill 55 battle It is important to clarify that Emiliou’s opinion is not a direct ruling against Bill 55. Furthermore, determinations by CJEU Advocates General are legal opinions rather than binding judgments, which remain the sole purview of the CJEU itself. Nevertheless, this opinion adds to the growing legal pressure against the core premise of Bill 55: the idea that Malta-licensed firms are shielded by Maltese law from regulatory and legal actions in other markets where they operate. Germany and Austria have been particularly contentious jurisdictions in this regard. In Germany, a 2023 case involving Lottoland was also predicated on the firm’s lack of a local licence at the time of the customer’s losses. Similarly, Austrian gambler Marek Ehrlich has been pursuing a claim of nearly €500,000 against the Malta-based firm Virtual Services Digital Limited, citing the same lack of an Austrian licence. Although Ehrlich has received support from both Austrian courts and the CJEU, Maltese courts have refused to yield, invoking Bill 55 in February. The CJEU had previously also sided with the German position in the Lottoland case. These disputes follow a 2022 lawsuit against the now-defunct Maltese entity Titanium Brace Ltd, which operated as DrückGlück in DACH markets. In that instance, an Austrian player sought restitution for losses incurred while the firm was unlicensed, and the CJEU’s determination again favored the Austrian perspective over the Maltese one. With Maltese companies operating across numerous international markets and the gambling sector contributing roughly 10% of the nation’s GDP, policymakers and courts in Malta remain committed to using Bill 55 to protect this economic pillar. Conversely, courts in other EU member states—and seemingly the CJEU itself—do not share this view. Similar concerns have been voiced elsewhere; for instance, Dutch legislators referenced Bill 55 during debates on gambling regulation last year. Ultimately, the ongoing conflict between the courts of Austria and Germany, the Maltese judiciary, and the CJEU shows no signs of abating. 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(AsiaGameHub) - Fortuna Entertainment Group (FEG) has made its entry into the Baltic market by purchasing a 70% share in Lithuania's premier iGaming operator, TOPsport. Financed by FEG's parent company, Penta Investments, this deal stands as one of the most significant foreign investments in Lithuania in recent times, underscoring the Czech-based group's goal to enhance its regional presence. It also constitutes a record investment for Penta. Established in 2002 and based in Kaunas, TOPsport leads the Lithuanian online sports betting and gaming market, commanding over 50% market share. The firm operates a sophisticated digital platform alongside a nationwide retail network of 54 outlets. The business achieved an EBITDA exceeding €65m (£56m) in 2025, sustaining a margin above 50% and realizing approximately 30% compound annual growth since 2020. With a workforce of more than 200, the company has established strong brand awareness via key sponsorships, such as collaborations with basketball club BC Žalgiris, the Lithuanian Football Federation, and the nation's premier football league. “Having grown from the ground up over more than twenty years, TOPsport is now an integral component of Lithuania's sports and entertainment scene and its top omnichannel operator,” stated Gintaras Staniulis, Co-Founder and Strategic Consultant of TOPsport. “We now begin a new era by becoming part of Fortuna Entertainment Group. FEG offers worldwide reach, technological prowess, and responsible gaming benchmarks that will propel the company forward, ensuring our customers enjoy the broadest entertainment options and superior platform security. “We stay faithful to our origins, but we now move ahead with the backing of a major European group.” FEG makes another major step FEG stated that the purchase offers a strategic gateway into the largest Baltic nation and that it will utilize TOPsport's local knowledge and digital strengths to speed up growth and diversify its product range. Dieter John, CEO of FEG, called the acquisition a "major step" within the company's strategic plan. He continued: “This action further solidifies our dedication to responsible gambling and regulatory superiority. “Collectively, we will maintain the utmost standards and advance the core principles that guide our group's operations. “I commend our teams for their efforts in facilitating this deal and look forward to our future accomplishments alongside our new Lithuanian colleagues.” This agreement occurs during a period of comprehensive regulatory shifts in Lithuania. The Seimas (Parliament) plans to implement a new gambling framework by 2028, featuring tighter advertising regulations and greater emphasis on player safety. The minimum legal gambling age was also increased from 18 to 21 in July 2025, excluding national lottery games. The gambling tax rate was raised from 20% to 22% in January 2025. FEG remains confident it will gain significant benefits from the TOPsport acquisition, despite the evolving regulatory environment. This strategic move strengthens its position in the Baltic region and broadens its portfolio, which already contains Romanian operator Casa Pariurilor, Croatia’s PSK, and Montenegro-based LOB. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
(AsiaGameHub) - Better Collective is intensifying its involvement in prediction markets by launching specialized editorial sections and increasing content creation across its media properties. The company plans to introduce prediction market-focused areas on prominent US brands such as Action Network and VegasInsider, alongside a substantial rise in articles, analyses, and insights covering sports, politics, culture, and entertainment. This strategic move occurs as prediction markets are gaining traction, and also facing scrutiny, within the United States. Companies like Kalshi, Polymarket, and Crypto.com have recently attracted considerable media attention, both favorable and unfavorable, as state and federal regulators deliberate on oversight for such platforms. Better Collective aims to capitalize on this heightened visibility by utilizing its extensive audience reach, data analytics capabilities, and media assets to attract and engage users in this rapidly expanding sector. As part of this expansion, the company will introduce social media-friendly video formats and educational materials to help users better understand event-based trading, while also expanding its paid media efforts in this area. “Prediction markets significantly broaden our total addressable market in the US and represent a natural progression of how individuals interact with information, probabilities, and future events,” stated Jesper Søgaard, Co-Founder and Co-Chief Executive Officer of Better Collective. “For over two decades, Better Collective has been developing platforms that assist users in understanding outcomes, making informed decisions, and engaging with sports and other cultural moments. “With our broad audience reach, data expertise, and strong media brands, we are uniquely positioned to connect with, inform, and entertain millions of users within this emerging category.” Prediction markets enable users to trade contracts based on the outcomes of real-world events, including local and national elections, geopolitical developments, and even popular culture. Monthly trading volumes have seen a dramatic increase, rising from under $100 million in early 2024 to over $13 billion by December 2025, with some projections indicating the market could reach $1 trillion by 2030. A controversial sector While Kalshi and Polymarket have emerged as leading platforms in the industry, they have also faced considerable criticism. Markets have been established concerning ongoing military conflicts in regions like Ukraine and Iran, and allegations of insider trading have surfaced. Following these accusations, Kalshi launched an advertising campaign asserting, ‘we don’t offer death markets.’ Polymarket, meanwhile, continues to offer markets such as ‘Houthi strike on Israel by..?’ and ‘will the Iran regime fall by March 31?’ – both of which have seen millions of dollars traded. Source: Polymarket Several countries, including the Netherlands, Argentina, and New Zealand, have banned Polymarket. New Zealand has also banned Kalshi, and in a significant development, the company is facing criminal charges in Arizona this week. No such thing as bad publicity Despite the controversies, Better Collective remains optimistic about its expansion into this sector, anticipating it will be advantageous for the company. The company has reported a growing interest in probability-based content among its existing audience and has begun introducing dedicated products and features. These include new content hubs, educational guides, social alert tools, and direct integrations with event contracts. Better Collective has also formed partnerships with leading prediction market operators, focusing on user acquisition, education, and brand awareness as the industry continues to evolve. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
(AsiaGameHub) - As the 2026 World Cup draws near, SBC Summit Malta will place sports betting strategy at the core, assisting the industry in preparing for one of the most pivotal moments on the global betting calendar. Running from 29 to 30 April, the event's two-day conference program will convene 6,000 industry experts to explore the future of sports betting from both theoretical and practical angles. The program is organized across two formats. Day one will focus on sportsbook strategy via a series of panel discussions. Day two will transition to hands-on workshops, enabling delegates to convert those discussions into actionable frameworks applicable to their own operations. Sessions will delve into topics such as the development of bet builders, the increasing trend of sportsbooks functioning as media platforms, and the marketing strategies and regions anticipated to influence the 2026 World Cup. “With millions of viewers tuning into the World Cup, reaching players won’t pose a challenge for sportsbooks. The hurdle lies in retaining them,” said Rasmus Sojmark, Founder and CEO of SBC. “Competitive odds, game variety, and a strong user experience will be what sets the top performers apart.” The session“Sports Product & Innovation: Beyond the Bet Builder” will examine how bet builders are evolving and reshaping the modern sportsbook experience. Featuring Tamazi Gambashidze (Head of Sports Brand Experience Department, Adjarabet), Hristo Ruslanov Spasov (Director of Sports Betting, Codere), Ivan Gojić (Chief Sportsbook Officer, Entain), and Nika Gigashvili (Managing Director/ Partner, SMH), the session will also explore how bet builders are being integrated with live betting and utilized to enhance fan engagement. Attention will then turn to the tournament itself in the panel ‘World Cup 2026: Betting Predictions and Market Movers’. Here, C-level executives Txema Hermoso (COO, Doctor SEO), Dr Damir Boehm (CEO, TipWin) and Russell Yershon (Director, Connecting Brands ) will share data-driven forecasts on which markets and products are poised to drive the most betting activity during the tournament. They will also analyze the marketing strategies likely to stand out amid the competition and the impact of the tournament’s expansion on betting behavior. Day two shifts focus from discussion to implementation, with expert-led workshops designed to help attendees develop practical sportsbook strategies. “Building a World Cup Tournament Model: From Ratings to Outrights” will guide sportsbooks on creating credible outright markets that can withstand heightened trading pressure. Led by Jonathan Smith (Founder of Sportsbook Training Services), the workshop will have attendees build a tournament simulation from scratch and learn to translate performance data into realistic tournament pricing. As the boundaries between sports betting, entertainment, and broadcasting continue to blur, the greatest opportunity lies with those who control the fan experience. “The Second-Screen Revolution: Betting Meets Broadcasting” will explore how sportsbooks are evolving into media hubs, using second-screen apps, live streaming, real-time data overlays, and content partnerships to capture attention beyond the match itself. Alongside its focus on sports betting, SBC Summit Malta’s agenda will include dedicated tracks on marketing, regulation, and product, as well as two workshop rooms. Outside the conference, attendees can discover the industry’s latest technology and products on the exhibition floor and connect with peers through various evening and daytime networking opportunities. Get Your Tickets to SBC Summit Malta Secure your spot at SBC Summit Malta with our exclusive VIP Event Pass. Priced at €600, you’ll gain access to all that SBC Summit Malta offers, including three days of networking, conference sessions, and exhibitions. Want an Expo+ Pass? It’s available for €150.If you are an operator or affiliate, you can apply for a free pass! Operators can apply for a complimentary pass here. Affiliates can apply for complimentary passes here. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
(AsiaGameHub) - Sports betting solutions provider GR8 Tech is gearing up for an anticipated surge in betting activity during the upcoming World Cup. The company, which delivers sportsbook and iGaming solutions to operators worldwide, has implemented comprehensive platform upgrades in anticipation of the tournament. These enhancements span its sportsbook platform, engagement and retention tools, and its cryptocurrency offerings, as the company foresees significant increases in traffic, competition, and betting volume throughout the month-long event. Customer acquisition is expected to be particularly competitive this year, with licensed operators vying for market share against each other and the unregulated sector, a topic recently discussed on an SBC Webinar. “World Cup traffic alone does not guarantee improved outcomes. The key is how effectively operators can convert this attention into customer acquisition, conversion, retention, and sustained player value,” stated Denys Parkhomenko, Chief Product Officer at GR8 Tech. “This is our current priority. We are enhancing the sportsbook experience, expanding our engagement and loyalty tools, and advancing our crypto capabilities to empower our partners to maximize the year's most significant opportunity.” In terms of its sportsbook, GR8 Tech is refining navigation, campaign visibility, bet builder functionalities, player-specific markets, and its odds boost feature. On the engagement and retention front, the company is broadening its loyalty, bonus, and segmentation capabilities, incorporating a VIP-focused program and automated bonus mechanisms, among other initiatives. Furthermore, GR8 Tech is introducing earlier player segmentation within its crypto functionalities, based on wallet transaction history, along with more adaptable VIP and risk management procedures prior to deposits. “The company is implementing a wide array of improvements across the platform to help operators derive greater value from the year’s premier event,” the firm’s statement indicated. “More detailed information will be shared in subsequent releases, each offering an in-depth look at specific products and the developments shaping GR8 Tech’s World Cup-ready platform.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
(AsiaGameHub) - Sports betting solutions provider GR8 Tech is gearing up for an anticipated surge in betting activity during the World Cup later this year. The company, which supplies sportsbook and iGaming solutions to operators globally, has implemented several platform-wide enhancements in anticipation of the World Cup. Updates have been applied across its sportsbook platform, engagement and retention tools, and its cryptocurrency offering, as the firm foresees significant traffic, intense competition, and increased betting volumes throughout the month-long event. Acquiring new customers is projected to be exceptionally competitive this year, with licensed operators vying against both their peers and the illicit market, a topic recently explored in an SBC Webinar. “Increased World Cup traffic alone doesn't ensure improved outcomes. The crucial factor is how effectively operators can convert that interest into customer acquisition, successful conversions, sustained retention, and enduring player value,” stated Denys Parkhomenko, Chief Product Officer at GR8 Tech. “Our current focus is precisely there. We are refining the sportsbook experience, broadening our engagement and loyalty instruments, and enhancing our crypto functionalities to assist partners in maximizing this year's most significant opportunity.” For its sportsbook, GR8 Tech is upgrading navigation, improving campaign visibility, enhancing bet builder features, introducing player-specific markets, and refining its odds boost function. The company is also broadening its loyalty, bonus, and segmentation features for engagement and retention, incorporating a VIP-centric program and automated bonus mechanisms, alongside other initiatives. Furthermore, the company is integrating earlier player segmentation into its crypto services, informed by wallet transaction history, and offering more adaptable VIP and risk management prior to deposits. “Throughout the platform, the company is implementing a wide array of enhancements designed to help operators extract greater value from the year's most significant opportunity,” according to the firm's statement. “Further detailed updates will be provided in subsequent releases, each offering a deeper insight into specific products and the advancements contributing to GR8 Tech's World Cup-prepared platform.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
(AsiaGameHub) - Spelinspektionen, Sweden's Gambling Inspectorate, begins a new chapter in its leadership with Madelaine Tunudd taking on the role of Board Chair. Having served as Vice Chair since 2019, Tunudd takes over from Claes Norgren, who stepped down on 16 March, with her tenure as Chair commencing on 17 March. Tunudd, previously a judge at the Administrative Court of Uppsala, has acted as legal counsel to the authority since its creation in 2018 under the Swedish Gambling Act. The Inspectorate highlighted the importance of maintaining consistent supervision of Sweden's gambling industry during this pivotal moment, as the sector braces for major regulatory reforms scheduled for implementation from April 2026. Starting 1 April, Sweden will implement a comprehensive prohibition on gambling funded through credit, barring operators from accepting payments made with credit cards, loans, or other deferred payment methods. This initiative represents a significant step in player protection measures, addressing the connection between gambling and personal debt, and will necessitate tighter payment monitoring by operators across all licensed gambling categories. In addition to these financial protections, Sweden is set to considerably broaden the scope of its gambling legislation. By eliminating the "direction criterion," regulators will be empowered to take action against any foreign operator available to Swedish users, without needing to demonstrate direct targeting of the local market—effectively shutting down a persistent loophole used by unauthorized platforms. 2026: A Year of Transformation for the Inspectorate The current year signals a fundamental shift in the regulatory framework governing the Inspectorate's enforcement capabilities. The authority anticipates wielding expanded punitive powers, encompassing harsher monetary fines, licence suspensions, and improved capacity to curb or eliminate illegal operators. These changes indicate a move toward a more proactive, enforcement-driven approach, assigning increased accountability to the regulator for vigilantly monitoring market limits. The leadership change occurs alongside a continuing transition in the organization's senior management. Johan Röhr remains in his position as Acting Director General after Camilla Rosenberg exited the Inspectorate in late 2025, when she was appointed by the government to spearhead reforms in Swedish housing policy. Additionally, the Riksdag is still completing its assessment of regulatory modifications put forward in 2025 by Financial Markets Secretary Niklas Wykman and senior advisor Marcus Isgren. The suggested measures comprise tougher oversight of physical gambling establishments, improved safeguards for high-risk products like slot machines, and more unified management of self-exclusion programs and operator responsibility requirements. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.