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(AsiaGameHub) -   An analysis conducted by Jordan Bender of Citizens Equity Research indicates that Kalshi's pricing for games in the "Sweet 16" and "Elite 8" rounds of the March Madness competition has been more favorable than that of its competitor in traditional sports betting, DraftKings. However, DraftKings still offered the most competitive pricing for the "First Four" games. DraftKings Holds Out at the Beginning of March Madness – Kalshi Overtakes It Later Bender stated, "DraftKings provided the best customer pricing for the initial four games, but Kalshi offered superior pricing for the subsequent rounds. When combining moneyline and over/under bets, Kalshi's vig was 4.42% for the Elite 8 and 4.55% for the Sweet 16, followed by DraftKings, and then Fanatics." Kalshi has previously asserted that it does not operate as a sports betting platform but rather offers a superior customer-facing alternative that attracts players organically. What once seemed like an overly confident self-promotional claim now appears to be validated by Bender's analysis. It seems Kalshi is outperforming sportsbooks in their own arena, while also managing to stay ahead of their prediction market initiatives. Despite DraftKings, FanDuel, Fanatics, and Robinhood launching their own prediction markets, they are still struggling with their offered margins, as Kalshi is underpricing them. Bender attributes this to the fact that sportsbooks do not have a vigorish to pay, which is the fee a sportsbook deducts from a wager to ensure profitability. Prediction markets like Kalshi may reduce or even eliminate their transactional fees (which differ from vig) to encourage greater market liquidity and maintain attractive margins. Bender elaborated, "Kalshi imposes a transaction fee on every contract traded on its platform, designed to encourage liquidity on the order book rather than its removal. In our analysis, this fee averaged approximately $1.58 per 100 contracts for the Elite 8 and $1.65 for the Sweet 16, which contributed to the improved pricing." Prediction Markets Far From Taking Out the Sports Betting Business However, the company's success during one of the United States' most significant sports betting events does not automatically mean it will displace sportsbooks. Bender believes the opposite is true. He suggests that prediction markets pose a limited threat to traditional sportsbooks, given the wider array of options available to players. Kalshi, conversely, is concentrating on major events, while established companies are now seeking ways to reduce their margins and enhance the overall player experience. Simultaneously, prediction markets continue to face increasing scrutiny from local gaming and state regulators. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Two small cities in southwest California are preparing their residents for a potential vote on a sales tax increase scheduled for the June ballot, prompted by new state gambling regulations and their anticipated impact on local budgets. 0.25% Tax Rise Commerce and Bell Gardens have announced their intention to propose a quarter-cent sales tax hike in the coming months. This decision follows both cities being compelled to declare fiscal emergencies due to projected revenue shortfalls from their local cardrooms. “The threat to our city is present,” stated Commerce city manager Ernie Hernandez . Bell Gardens city manager Michael B. O’Kelly echoed this sentiment, saying, “If we do not take action now, we risk our ability to protect the community. We are acting out of necessity, not desire.” Both municipalities rely significantly on the revenue generated by the Commerce Casino, located just minutes from downtown Los Angeles, and the Bicycle Casino, widely known as “the Bike.” These popular gaming establishments are instrumental in funding essential public services such as police and fire departments, road maintenance, and community programs. In Bell Gardens, city officials report that cardroom taxes contribute over $17 million annually, representing more than 40% of the general fund. Consequently, any reduction in this income could have a substantial and direct effect on everyday services. The proposed tax increase could generate a minimum of $4.5 million for Commerce, which is a small portion of the anticipated $8-$18 million loss expected from the new regulations, according to city mayor Kevin Lainez. No More California Games The concern arises from new regulations set to take effect on April 1 , issued by the California Attorney General’s office. These rules specifically target so-called “California Games,” which are modified versions of traditional table games like blackjack and pai gow poker. Cardrooms have historically utilized these formats to operate within state law, as house-banked games are generally restricted to tribal casinos. In these modified games, players take turns acting as the dealer instead of the house, with the cardroom collecting a fixed fee from each hand. Under the new regulations that will be implemented next month, stricter oversight will be enforced. For instance, the player-dealer position will be required to rotate more frequently, or the game will be terminated. Additionally, the use of third-party providers currently serving as dealers will be limited. Another significant alteration is that cardrooms will no longer be permitted to advertise games using terms such as “blackjack” or “21.” Furthermore, certain familiar elements of these games will be removed. Operators anticipate that these changes will lead to slower gameplay and reduced revenue, while state projections indicate potential annual losses of tens of millions of dollars and the elimination of hundreds of jobs. For Commerce and Bell Gardens, the implications are clear. A decline in cardroom revenue could result in residents bearing the increased financial burden through higher taxes. Ultimately, voters are likely to make the final decision. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   A recent nationwide study of UK university students has uncovered a nuanced trend in gambling behaviors, noting a decrease in the number of participants alongside an increase in spending among those who remain active. UK University Students Gamble Less Often but Spend More The research, which surveyed 2,000 students and was released in March 2026, indicates that approximately 65% of students participated in gambling during the previous year. This represents a significant decrease from historical participation rates. Conversely, financial stakes have grown, with the average weekly amount spent on gambling rising to slightly above GBP 50 ($66)—nearly twice the amount reported the year prior. The findings reveal a distinct gender disparity. Male students participate in gambling at a higher rate, with 75% reporting involvement, compared to just over 50% of female students. Sports betting is particularly prominent, with a significant number of male participants wagering online. Financial necessity appears to be a primary motivator for this trend. Over half of the students who gamble stated they do so with the aim of generating income, a reflection of wider economic challenges. It is believed that the combination of increasing living expenses and constrained budgets is driving some students to view gambling as a potential financial remedy. Simultaneously, the study underscores persistent dangers. One in five students who gamble is currently suffering from adverse effects related to their habits. Additional students fall into low- or moderate-risk groups, indicating that the potential for harm reaches beyond those currently in crisis. The consequences extend beyond monetary loss, as many participants noted that gambling has interfered with their social lives and academic success. Digital and Peer Pressures Drive Student Gambling The influence of digital media is also expanding. Social media platforms are influencing perceptions of gambling, with roughly one-third of participants admitting that online content motivates them to bet. Peer pressure continues to be a significant factor, helping to normalize gambling within student communities. On a more positive note, there is greater awareness of support resources, with more students indicating they know how to access help if required. Nevertheless, researchers stress that this development must be supported by more robust preventative strategies. The results suggest that universities and support groups need to adopt a more unified strategy. Proposed solutions include incorporating gambling awareness into student wellness initiatives, enhancing financial education, and tackling the impact of digital marketing. Ultimately, while the total number of students gambling may be shrinking, those who do participate are spending more and encountering serious risks, underscoring the changing landscape of this issue within the higher education sector. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   A fresh legal challenge has emerged in the United States, subjecting some of the largest gaming corporations globally to increased scrutiny amid rising allegations that popular titles are intentionally designed to keep young players hooked. Lawsuit Alleges Major Games Are Designed to Hook Young Players Recently filed in a California federal court, the lawsuit names Roblox, Epic Games, Microsoft, and Mojang as defendants. The complaint was submitted by an 18-year-old who asserts that prolonged engagement with games like Roblox, Fortnite, and Minecraft resulted in a serious and enduring gaming addiction originating in his youth. According to court documents, he began gaming at age nine and eventually increased his play to sessions of up to 16 hours daily, experiencing withdrawal-like reactions when forced to stop. At its core, the lawsuit argues that developers utilize behavioral science to mold player habits. The filing alleges that the companies integrated mechanisms intended to maximize engagement, featuring erratic reward schedules, progression systems based on time spent, and algorithms promoting expenditure. These tactics are purported to drive playtime and in-game buying rather than improve the user experience. The complaint further contends that these design choices disproportionately impact minors. It references scientific studies indicating that younger users, with developing brains, struggle more to resist compulsive actions. Additionally, the filing asserts that < gaming addiction is a medically recognized condition, referencing classifications by major health bodies that categorize it with other behavioral disorders. Recent Legal Cases Highlight Monetization Risks in Popular Games In addition to the primary addiction allegations, the case highlights concerns regarding a lack of safeguards. It claims the companies knew of the dangers yet neglected to implement effective parental controls or clear warnings for years. Conversely, the lawsuit implies that profit-driven systems were prioritized, with microtransactions and extended play loops serving as key components of their business models. This legal proceeding is not an isolated event. In a distinct matter, a California judge permitted claims to proceed against the operator of a Roblox-linked gambling site that allowed users to wager virtual currency. The court determined there was adequate proof that the platform gained advantages from underage users participating in betting-style activities. Another lawsuit initiated earlier this year targets Valve regarding its implementation of loot boxes in titles like Counter-Strike. The plaintiffs contend that these paid mechanics mirror gambling, utilizing randomized rewards and visual cues intended to stimulate repeated buying, even with slim odds of valuable returns. Collectively, these lawsuits indicate a wider transformation in the perspective of regulators and courts on contemporary gaming ecosystems. Activities once viewed as innocuous entertainment are now being scrutinized under consumer protection frameworks, particularly where minors are concerned. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The Premier League remains one of the most profitable sponsorship partners in global sports. However, next season will eliminate one of the most prominent aspects of that ecosystem, as gambling company logos will no longer appear on the front of matchday shirts. This modification is already impacting soccer club budgets, since locating an appropriate substitute is proving more difficult than anticipated. Soccer and Gambling Often Go Hand-in-Hand For years, betting brands paid a premium for shirt placement. The expense was justified, as jersey logos delivered significant value. These displays enhanced credibility, reached millions of supporters, and converted shirts into moving billboards. For clubs not among the elite, these agreements were essential to stay competitive. Now, replacing that income is proving troublesome. Lower-profile clubs such as West Ham United, Fulham, and AFC Bournemouth could feel the impact more severely. Lacking the widespread attraction of the so-called "Big Six," they depended on sponsorship agreements with gambling companies, which frequently offered more than traditional sponsors. Preliminary discussions with potential substitutes have underscored this gap, as upcoming deals might generate under half the revenue for these teams. Companies from industries other than gambling are more cautious, less inclined to make major sponsorship investments, and typically more discerning about which clubs they support. Meanwhile, the EFL Championship encounters no such problems. Without an equivalent prohibition, lower-division clubs continue to be heavily reliant on gambling sponsorships, providing exposure in a competitive but more permissive setting. Teams and Operators Are Shifting Strategies The Premier League's move aligns with increasing worries about the prominence of betting advertising, especially among younger fans. Critics argue that continuous exposure to gambling promotions via shirts, broadcasts, and online material has blurred the line between sport and betting. The league's choice to eliminate such content from its most prominent location reduces concerns while maintaining some connections. Clubs still possess many available options. Sleeve sponsorships, training apparel, and digital marketing campaigns continue to be worthwhile alternatives and can frequently prove more impactful. An increasing number of teams are leaning into content, including behind-the-scenes videos, social media snippets, and narratives featuring players. This transition provides sponsors with a new way to connect with supporters outside of game days. The gambling sector is also adapting rapidly. Certain brands are investigating more gradual onboarding methods, like free-to-play gaming and educational platforms, which emphasize user engagement over immediate betting. This strategy reflects how other regulated sectors have adapted to stricter marketing regulations by shifting their advertising methods rather than exiting the market entirely. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Atlantic City has moved past its period of crisis. Nevertheless, it remains in a transitional phase between recovery and autonomy, still reliant on external assistance. The municipality now faces challenging decisions regarding how to maintain its current momentum. In comments to The Press of Atlantic City, New Jersey Gov. Mikie Sherrill expressed guarded optimism, despite acknowledging persistent industry hurdles and internal state policy disputes. ​Reduced Debt May Signal Lasting Stability ​Years of state intervention from Trenton, coupled with assistance from the casino sector, have steadied Atlantic City’s fiscal situation following a prolonged era of financial deficits and legal disputes. Sustained policy efforts have successfully cut the city’s significant debt by more than half, dropping from approximately $500 million to roughly $228 million. This progress is now a primary factor in the city's strategic planning. New Jersey has extended its oversight of the city for another six years, retaining authority over major financial decisions even as local officials advocate for greater autonomy. While this framework has helped stabilize an economy that was once precarious, it has also restricted the city's capacity to determine its own path. ​“There was uncertainty, and there was constantly the city paying the casinos back, back and forth. It just felt very unstable, and that’s how we saw that huge debt.” New Jersey Gov. Mikie Sherrill ​Despite these limitations, credit rating agencies have acknowledged the city's improvements, restoring its investment-grade status for the first time in over ten years. Officials suggest this milestone could signal the start of a new growth phase. State legislators are also hopeful, noting that a solid financial base might allow for a review of how much of the city's revenue is allocated to debt repayment versus long-term development. Policy Debates Create Notable Uncertainty ​Gov. Mikie Sherrill contends that current stability was achieved at a price. Development projects were postponed, opportunities were missed, and debt reduction was frequently prioritized over economic expansion. There are indications of renewed interest, as developers are once again looking at Atlantic City, encouraged by lower risk profiles and the prospect of consistent progress. ​“It feels like there are a lot of great ideas, a lot of opportunity, a lot of people that want to invest in Atlantic City.” ​New Jersey Gov. Mikie Sherrill ​Despite general optimism, the state’s gaming environment remains volatile. Lawmakers in northern New Jersey have resumed discussions regarding the expansion of casino gaming closer to New York City to prevent residents from traveling out of state to gamble. However, Atlantic City officials view this as a major threat, warning that introducing new competition at this stage could jeopardize years of gradual recovery. Meanwhile, Atlantic County Executive Dennis Levinson has reopened the debate over who should shoulder the financial burden of the casino industry. He is advocating for a more equitable distribution of costs across New Jersey, arguing that the benefits of Atlantic City’s casinos extend well beyond the county’s borders. These conversations underscore a city in transition that must define its future role and establish plans for long-term growth. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Billionaire casino magnate and Houston Rockets owner Tilman Fertitta has reached an agreement to purchase the WNBA’s Connecticut Sun for $300 million, a record sum for the league, and move the franchise to Houston. Tilman Fertitta Will Purchase the Connecticut Sun  The Connecticut Sun sale features significant casino industry connections, given the seller, Mohegan, runs the Mohegan Sun Casino in Connecticut, the venue that also hosts the WNBA team's home games.  Separately, Fertitta Entertainment Inc., the owner of the Golden Nugget casinos, has been connected to recent speculation that Tilman Fertitta is seeking to buy Caesars Entertainment. He allegedly submitted a $34-per-share bid earlier this month, placing the company's equity value at approximately $7 billion. This bid for Caesars faces competition, however, including from activist investor Carl Icahn. It is reported that Fertitta and the casino company are now in a sole 45-day discussion window. Fertitta Entertainment possesses a lengthy and complex record of casino acquisitions and development projects, with the Caesars attempt representing the latest endeavor. Among the billionaire's most ambitious proposals was a 43-story tower featuring a casino, dining, recreational amenities, and more than 2,400 rooms on the Las Vegas Strip. He abandoned these plans last year after various concerns emerged regarding a potential conflict of interest. What Else Do We Know about the Deal? Returning to the Connecticut Sun acquisition – numerous specifics remain unclear. One point is that the team may be renamed the Comets, a founding WNBA franchise. Spearheaded by stars like Sheryl Swoopes, Cynthia Cooper, and Tina Thompson, the Comets secured four straight WNBA titles from 1997 to 2000. The franchise was dissolved after the 2008 season. Another uncertainty is the team's future location in Houston. Analysts believe the Toyota Center is the probable home arena, where they would share the facility with the Houston Rockets, a team the Fertitta family purchased for $2.2 billion in 2017. Furthermore, should the WNBA approve the Fertitta family's acquisition of the Sun, Golden Nugget sportsbooks are expected to cease accepting bets on WNBA contests. A prior example exists for this action, as Golden Nugget sportsbooks halted wagers on Rockets games after the family bought that team. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Flexifai, a payment technology firm focused on challenging markets, has rolled out an AI-powered routing engine designed to boost transaction approval rates in emerging economies. According to the company, a digital operator in Ghana saw its conversion rate climb from 43% to 73% within 30 days of launch — with no modifications to product design or checkout process. The improvement stemmed from three integrated features: intelligent routing, which picks payment routes using real-time performance data such as authorization rates and processing speed; cascading logic that sends failed transactions to backup providers; and automated retry systems that resubmit rejected payments before the user exits. The deployment in Ghana faced a unique infrastructure hurdle. Mobile money platforms in the region don't have the anti-fraud detection systems commonly found in card-payment setups. This made it hard for providers to spot fraudulent activity, like one user rapidly switching through numerous phone numbers or email addresses. Flexifai tackled this by creating alert systems focused on data points most linked to fraud: customer phone numbers, email addresses, and the order in which this information was sent. This method allowed large-scale pattern detection and generated organized reports that helped the operator spot potentially risky users and respond accordingly. “Ghana represents a market with an expanding digital economy and highly unpredictable payment infrastructure,” stated Sofiia, Head of Sales at Flexifai. “Routing technology that adjusts to these conditions in real time isn't just an add-on feature — it's fundamental to achieving conversion in such markets.” This same methodology has now been implemented in Kenya and Zambia, where mobile money systems similarly lack antifraud infrastructure. In both markets, Flexifai used data-driven pattern detection to create proactive fraud analysis where conventional PSP tools offered minimal insight. The routing engine analyzes various signals, such as user device type, IP address, geographic risk markers, banking activity patterns by time of day, issuer bank traits tracked at the BIN level, and current gateway capacity. Flexifai presently enables over 80 local payment options throughout Africa, Europe, Latin America, Australia, Canada, and New Zealand. Its African network encompasses mobile wallets like OPay, PalmPay, MTN MoMo, and Airtel, plus USSD channels, agent networks, immediate bank transfers, and open banking systems. The firm has local teams stationed in Lagos and throughout Latin America. The routing engine is operational and keeps integrating new data signals and payment providers as the platform grows. About Flexifai Flexifai provides AI-powered payment infrastructure tailored for challenging and emerging markets. The company delivers intelligent routing, cascading payment flows, real-time disbursements through partner networks spanning 150 countries, and access to local payment methods across Africa, Latin America, Europe, and Asia-Pacific. Flexifai runs local operations in Africa and Latin America to assist merchants needing specialized regional payment knowledge. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The Star Entertainment Group has finalized a binding commitment for approximately AU$550 million (£285 million) in refinancing as it pursues a business turnaround. The Australian casino operator has entered into a binding commitment letter with funds managed by WhiteHawk Capital Partners to restructure its existing debt and enhance short-term liquidity. This agreement, signed on Friday, follows the company's H1 FY26 results released recently and is designed to stabilize its financial standing while supporting ongoing operations. The proposed refinancing involves a three-year facility totaling around $550 million, intended to fully repay existing group debt and provide additional liquidity. A minimum liquidity level of $50 million is stipulated for the initial 12 months post-financial close, increasing to $75 million between 12 and 18 months, and $100 million thereafter. Additional covenants include a minimum asset coverage ratio from December 2026 and a minimum EBITDA threshold from March 2027, along with standard reporting requirements and default clauses. An interest reserve account covering the first 12 months of interest payments will also be established as part of the financing structure. The completion of the refinancing is contingent upon several conditions, including regulatory approvals and the finalization of detailed financing documentation. A crucial condition is the successful disposal of The Star's stake in the Destination Brisbane Consortium (DBC), which is a component of the broader restructuring plan. The Star aims to finalize the refinancing by May 15, 2026, in line with conditions set by its existing senior lenders in February for a waiver. The Star seeking a path to recovery This refinancing marks a significant step for The Star as it works to alleviate immediate financial pressures and ensure sufficient liquidity for continued operations. Despite reporting a loss of approximately $75 million for the year in its FY25 results, the business remains optimistic about its future prospects. Bruce Mathieson Jnr, who took over as Chief Executive Officer in December, has outlined plans to reassess the operator's resourcing structure and strategy, and has indicated that the corporate office is undergoing streamlining. Results from February revealed that the latter half of 2025, during which Bally’s Corporation acquired a majority 56.7% stake, generated net revenue of $585 million, a 10% decrease year-on-year. By securing additional funding and restructuring its debt, The Star is aiming to establish a more stable financial foundation as it proceeds with asset sales and operational adjustments. While the refinancing offers immediate support, its successful conclusion depends on meeting regulatory and transactional milestones in the coming weeks. The company has also faced challenges on the Australian Securities Exchange (ASX) this year, with its shares declining by nearly 30% in 2026 to $0.12. Regulatory scrutiny in Australia is also contributing to the current difficulties faced by The Star, adding to the pressures on the business. However, securing this funding could signal the beginning of a turnaround for the 15-year-old company, which has established itself as a significant player in the Australian market. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The US gaming industry is expanding rapidly, yet the pace of regulatory change is even quicker. With states enhancing their oversight and enforcement actions increasing, operators in the sweepstakes and prediction markets face mounting pressure to maintain compliance within an environment that is constantly evolving. Broadcasting live tomorrow, Tuesday, 31 March, SBC Webinars, in collaboration with Vector Solutions and a panel of specialists, will analyze the current priorities. The webinar is designed to provide a clear perspective on the newest regulatory developments, the most significant compliance threats, and the tactics operators must employ to maintain a competitive edge. As scrutiny grows more intense, this represents a pivotal time for companies to grasp the market's direction and the necessary countermeasures. The panel of experts features: Tod Grossman, Director of Gaming Regulatory Compliance at PrizePicks Tom Nightingale, Senior Journalist at Canadian Gaming Business and SBC Americas Katie Lever, General Counsel and Chief Administrative Officer at Great Canadian Entertainment Event Details:Tuesday, 31 March1600 BST | 1200 EST | 0900 PST Registration is currently available. Capacity is restricted and interest is significant. [Register Here] This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   A newly established trade body, composed of the largest associations in the region, will provide the Balkan gambling sector with unified international representation. Following a joint proposal from the Serbian and Bulgarian national gambling associations, a Memorandum of Cooperation was signed in Belgrade by a total of seven industry organizations. The signatories include Serbia’s AGOS and Bulgaria’s AOGGAB respectively, alongside Croatia’s HUPIS, Romania’s ROMSLOT, GPIS from Montenegro, UPIS RS from Bosnia and Herzegovina, and North Macedonia’s MAK GEJMING. Operating under the name Balkan Gaming Federation (BGF), these associations—representing gaming stakeholders such as online and land-based operators, suppliers, and manufacturers—will promote the region’s emerging markets while maintaining close internal collaboration to align their goals. The founding document outlines several areas of cooperation, including combating illegal gambling, fostering healthy competition, sharing best practices, engaging in legislative discussions, attracting investments, and organizing joint events. Within the broader European gambling sector, it is notable that several of the BGF’s founding associations are members of the European Gaming and Amusement Federation (EUROMAT). As a result, the BGF is expected to function as a regional cluster within EUROMAT, while retaining a distinct identity that specifically represents the Balkan region. Balkans as a hotbed of regulatory development The formation of the BGF coincides with a period of significant regulatory changes across the Balkan region. In Serbia, the government recently introduced a major legislative update allowing domestically licensed operators to offer jackpots, incentivizing players to use the regulated market and ultimately boosting channelization rates. Bulgaria is currently facing political pressure from within the government to further restrict the gambling sector by raising the minimum legal age from 18 to 21, less than two years after the nation’s gambling legislation underwent its most substantial overhaul in decades. Similar developments are evident in Romania, where the new President of the country’s gambling regulator has initiated rapid collaborative efforts with policymakers to revamp the gambling sector in favor of stronger player protection policies.In Montenegro, the gambling industry recently clashed with the government over a poorly executed attempt to alter the taxation system, which lacked supporting evidence and a clear assessment of its future impact. Croatia is in the process of rolling out a planned package of gambling reforms, with the first change being the launch of a new self-exclusion scheme. In North Macedonia, significant reforms appear imminent, driven by an outspoken Prime Minister who supports increased restrictions on the gambling industry. Meanwhile, discussions are intensifying in Bosnia and Herzegovina that could potentially lead to the abolition of the VAT exemption currently enjoyed by the gambling sector. Given the numerous concurrent regulatory changes, the establishment of an organization like the BGF to help navigate legislative complexities will certainly be a welcome step for all industry stakeholders involved in the Balkans. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Californians should stay alert, as the latest SuperLotto Plus grand prize winner bought their ticket at the 7-Eleven on Central Avenue. The individual won $10 million but will stay anonymous under state laws. Still, the lottery shared details of the win, including the numbers 4, 31, 33, 41, 43, and a mega number of 25, with the recent win causing the jackpot to reset to $7 million. This is far from the largest win in the Golden State this year, as a $204.5 million jackpot was won in Powerball in early 2026, with the winner choosing the $91.6 million lump sum. Another SuperLotto Plus jackpot was claimed earlier in February, with the winner taking $50 million. March also saw a $32 million SuperLotto winner, ending a three-month stretch without top prize winners. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Virgin Bet has launched its operations in South Africa, marking its first expansion outside the UK as it aims to grow its global footprint.  Since launching in 2019, the business owned by the LiveScore Group has established itself as an increasingly prominent brand in the UK sports betting market.  The company’s entry into South Africa is a strategic move, targeting a nation with strong sports fan engagement and a rising demand for regulated betting products. This launch builds on the group’s existing presence across Africa, where LiveScore Bet already operates in Nigeria. The continent as a whole is drawing growing attention from the global gaming industry. Virgin Bet has prioritized responsible gambling as a core focus of its South African rollout. The virginbet.co.za platform includes a suite of player protection tools such as deposit limits, cooling-off periods, self-exclusion features, alongside age verification protocols.  As part of its market entry strategy, Virgin Bet has assembled a local leadership team to support long-term growth, including the appointment of Gail Odgers as Head of Marketing. “Launching operations in South Africa is a source of great pride for our team,” Odgers stated.  “At Virgin Bet, we believe that a ‘Good Bet’ means delivering standout experiences for our customers, while also taking our responsibilities to players and local communities seriously. “South Africans care deeply about sports. Whether it’s football, rugby or cricket, sport is a regular topic of everyday conversation. That level of passion is what makes this market so exciting for us. “Our role is to enhance that experience responsibly, offering standout moments and exceptional rewards, while setting a high standard for responsible gambling from day one. We’re focused on building trust and introducing Virgin Bet in a way that South Africans can feel confident in.” Will Virgin Bet Lean Into Sponsorships Again? Virgin Bet plans to offer a mix of sports betting markets and promotional rewards, alongside access to benefits tied to the wider Virgin brand ecosystem. Since its UK launch, the business has leveraged targeted marketing, securing key sponsorship deals including a partnership with TNT Sports for its coverage of the UEFA Europa League and UEFA Conference League, as well as title sponsorships for many high-profile horse races across the UK and Ireland.  The company’s launch into South Africa has drawn some notice, as the country is currently undergoing several regulatory changes. The National Gambling Board of South Africa now estimates that 66% of adults engage in online gambling, up from 30% in 2017. As a result, the government has proposed a tax hike, raising the national tax on online gambling profits to 20%. While this is clearly an opportunity-rich market, operators entering the jurisdiction may find it is yet another sector facing significant governmental scrutiny. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   As facial recognition technology becomes more advanced and cost-effective, casinos are increasingly deploying it to spot potential threats, with a rising number of Las Vegas venues adopting the technology. Why Are Casinos Adopting Facial Recognition? Casinos generally run hundreds of cameras across their extensive premises, making it unfeasible for human staff to monitor and spot every potential issue in real time. Mehmet Erdem, a hospitality professor at the University of Nevada, Las Vegas, noted that this software is more commonly utilized in settings where significant sums of money change hands, like casinos.  He further mentioned that facial recognition software can analyze behavioral signals, such as a person’s mood and whether a player seems happy or distressed. Erdem added that if someone is on the verge of starting a fight or brandishes a weapon, the system should instantly notify security, potentially stopping the situation from worsening into something problematic. Numerous companies are also developing facial recognition technology. Among them, Xallient drew attention last year by announcing plans to integrate its software into slot machines. The firm stated this could enhance casino operations and enable real-time tracking of the players the casino is targeting.  What Potential Issues Could Such Systems Have? George Bebis, director of the University of Nevada, Reno’s Computer Vision Laboratory, acknowledges the technology’s value but points out that casinos are not optimal settings for accurate identification. He explained that comparisons often rely on low-resolution security footage captured under poor lighting conditions. Bebis also clarified that a human should remain part of the process. He stated that once an AI system flags someone, a verification step must follow, and this should be carried out by an expert—not a security staff member or responding police officer. He added that only a forensic investigator with expertise in facial recognition can reliably confirm if a software-identified match is accurate. Instances where facial recognition systems have incorrectly flagged individuals are not uncommon. Such is the case of a Reno truck driver who was arrested in 2023 when the system of the Peppermill Casino in Reno, Nevada, matched him to someone previously banned from the premises. Despite these cases and concerns raised by his colleagues, Erdem noted that human judgment might lead to even more errors, even as the software unavoidably generates false positives. He highlighted that there are many instances where juries have wrongly convicted people based on eyewitness accounts, adding that humans tend to err more than technology. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Significant news has emerged from New Jersey, where a single holder of a Jersey Cash 5 lottery ticket secured the top prize on Friday, March 27. This player was the sole winner in the draw to achieve the top prize, which totaled $621,931. The winning numbers were 12, 15, 20, 22, and 25, with an XTRA multiplier of X3 and the Bullseye number being 20. The following day, another jackpot was claimed, with two separate tickets splitting a prize pool of $150,000. This recent win follows a $3.4-million jackpot claimed earlier in the month and another seven-figure prize of $1.7 million on March 21. Jersey Cash 5 continues to be a popular game in the region, having awarded four jackpots this month. With odds of 1 in 1,221,759 for matching all five numbers, it is considered a relatively accessible game to play and win compared to other lottery offerings. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   A fresh wave of excitement has swept through Thunder Valley Casino Resort as a lucky guest transformed a modest $10 slot bet into a massive windfall. The player turned that small stake into a life-changing $230,069 jackpot. Management at the casino celebrated the major payout, sharing the news to underscore the property's reputation and the regular occurrence of significant wins at Thunder Valley. Reflecting on the recent success, Dawn Clayton, general manager of Thunder Valley, expressed her enthusiasm for presenting the substantial prize to the winner: “This is what makes Thunder Valley so special. You come for a fun night out, and suddenly you are part of something unforgettable. Those moments happen here every day.” “What makes nights like this so special is that the excitement is happening throughout the entire property. Whether it is on the casino floor or in the bingo hall, our guests are part of something memorable,” she added. The winning streak extended beyond the slot machines that evening, as another visitor claimed $118,738 after hitting the Thunder Jackpot in the bingo hall. This follows a trend of high-value payouts at the resort, including a similar success story from early December. During that previous event, a guest walked away with a $212,595 progressive jackpot. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Italy's Council of Ministers is preparing to release the definitive version of a legislative decree concerning the reorganisation of land-based gambling in early April. Currently, the Council is targeting 10 April for the publication of the decree's full terms, marking the start of the second phase of the Meloni government's reform. The final concessions of the decree are now being examined by the Unified Conference (UC), which represents Italy's 20 autonomous regions and 110 municipalities. This mandate, first launched in 2023, commenced with the reform of Italy's online gambling framework and a new licensing system, which came into effect in November 2025. The last adjustments to the decree will concentrate on restrictions for operating hours and minimum distance rules between gambling venues and 'sensitive locations' like schools, hospitals, and other public areas. New concession structure outlined The decree will establish a new framework for retail betting venues across major sectors: Gaming machines: A starting bid of €25 million for lots that include 4,000 Amusement with Prizes (AWPs) and 900 Video Lottery Terminals (VLTs) Retail betting licences: Blocks of 25 licences, each priced at €60,000, requiring a base bid of €1.5 million. Bingo halls: A starting bid of €350,000 per venue, applicable to 210 locations The urgency to enact reforms is growing throughout Italy, especially in the gaming machine sector, which saw a €250 million drop in tax revenues in 2025. Policymakers have cautioned that postponing the new decree is encouraging the expansion of the unlicensed market, estimated to be valued between €30 billion and €35 billion across both retail and online channels. More share for provinces The reorganisation will also implement a revenue-sharing mechanism to benefit regional authorities, as outlined in the 2026 Budget Law. Following negotiations, the UC has designated an initial allocation of €80 million to be distributed among various localities, indicating increased local involvement in gambling revenues. A certification system for licensed operators will be rolled out, permitting approved businesses to open venues no closer than 100 metres from sensitive sites. Authorities will also form a permanent committee to track problem gambling rates, in addition to enhanced oversight of anti-money laundering controls under the leadership of ADM – Italy's Customs and Monopolies Agency. These actions are designed to decrease the overall gambling supply, combat illegal market operations, reduce tax evasion, and lessen the risks of criminal infiltration. Meloni guarantee The government has reaffirmed its commitment to a comprehensive overhaul of both retail and online gambling in Italy, with an initial target of 2026, aiming to introduce a new era of standards, governance, and licensing. Prime Minister Giorgia Meloni has upheld this pledge against a backdrop of political uncertainty. She recently suffered a defeat in the high-stakes Nordio Referendum on 22 March, which aimed to reform Italy's judicial system. In that referendum, 52% of voters opposed the government's proposal to create a new 15-member Disciplinary Court and a new appointment system for Italian judges. The result was noted as Meloni's first major political defeat since assuming office in 2022. However, despite this recent setback, gambling reform continues to be a high-priority item on the government's agenda. The regulatory overhaul seeks to enhance public health safeguards, assist licensed operators, and stabilise tax revenues nationwide. Importantly, finalising the decree before the fiscal delegation law expires on 29 August would enable Italy to conclude the repeated extensions for concessions on gaming machines, betting, and bingo – all of which are scheduled to expire on 31 December. Italy's long-awaited retail gambling reform is now close to realisation, though its success depends on the ability of Rome and the regional authorities to agree on the final terms. The decree's ultimate approval will serve as a crucial examination of the government's capacity to restructure the market. Article provided by…. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The Jersey Cash 5 jackpot was hit once more this Saturday, as two tickets correctly matched all numbers to share the $150,000 top prize. This win occurred just one day after a $621,931 jackpot was won on Friday, March 27. The winning combination was 9, 12, 15, 25, and 26, with an XTRA multiplier of X3. With the Bullseye number drawn as 12, each winner is set to receive $75,000. Remaining a top choice among lottery participants, the Jersey Cash 5 game has proven its popularity. The game has awarded its jackpot on four separate occasions throughout March. This month's largest prize was won on March 10, where a single player claimed a record $3.4 million. Another significant win followed on March 21, with a jackpot valued at $1.7 million. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Romanian multinational gaming company Super Technologies (Super) has rolled out its flagship Superbet sports betting platform in Greece. In a statement released this morning (30 March), the Bucharest-headquartered firm expressed confidence in the Greek market’s growth potential. Superbet will operate with a ‘sports-first’ approach, supported by a focus on local sports communities and active public engagement. Alongside its core sportsbook service, Superbet will offer an iGaming portfolio. The company has established a local team to lead its operations, tasked with ensuring its online products align with local market trends. Leading this team is John Kalamvokis, General Manager of Superbet Greece. Kalamvokis brings extensive experience in Greece’s betting and gaming sector, having spent over 10 years at Kaizen Gaming—operator of Betano and Stoiximan. “This marks a significant moment for Greece’s gaming landscape, as a major brand like Superbet enters the market,” said Kalamvokis. “In a short span, we’ve built a strong team of professionals committed to delivering the most exciting and immersive entertainment experience.” “We are confident that our innovative offerings, such as Supersocial—a groundbreaking and engaging social network—will create a game-changing moment for the industry. Today, we’re only writing the first chapter of a future success story that will unfold through impactful partnerships and community projects.” Superbet hails Greece’s ‘thriving market’ Superbet is entering a vibrant local market overseen by the Hellenic Gaming Commission (EEEP), which regulates retail and online sports betting, casinos, online poker, and lotteries under Law 4002/2011. Notable local players include OPAP—once state-owned and now merged with global gaming and lotteries giant Allwyn. Other key players are Novibet (which was nearly acquired by Allwyn before the deal was recently called off), Kaizen Gaming, and Swedish multinational Betsson, among others. “Greece is a mature and thriving market, so we’re proud to finally be here,” said Adam Lamentowicz, Chief Commercial Officer – CEE at Super. “This goes beyond a typical market entry; it’s a long-term commitment to build the country’s most engaging entertainment ecosystem and bring people closer through excitement and a shared passion for sporting competitions.” Adam Lamentowicz, Chief Commercial Officer – CEE at Super – Source: Super Superbet’s entry into Greece coincides with a government campaign against the illegal gambling sector, spearheaded by Kyriakos Pierrakakis, Minister of National Economy and Finance. The minister is leading a legislative push to overhaul Greece’s laws on black market betting. It also comes amid ongoing legislative and regulatory discussions in the firm’s home market of Romania, where the gambling age has been raised from 18 to 21 and local authorities granted more powers to close or restrict retail betting operations. In a recent interview with SBC News, Borut Petek, Chief Global Affairs Officer at Super Technologies, asserted that the firm’s ‘strategic rationale’ in Romania and the wider CEE region ‘remains unchanged’ despite regulatory shifts in its home market. The Greek launch continues a transformative period for Super, which rebranded last year after previously trading under the Superbet name. It also secured a €1.3bn (£1.1bn) refinancing agreement with alternative asset manager Blackstone in 2025, building on a 2019 strategic investment of €175m. Earlier this year, Super further strengthened its position in Romania via the acquisition of Maxbet Online—distinct from the Serbian betting multinational Maxbet. Greece now joins Brazil, Belgium, Poland, Romania, and Serbia as a core market for the group, while it maintains technology hubs in Spain, the Netherlands, Croatia, and its home nation. “We intend to be a leading voice in Greece for years to come and are confident our brand and product offering will have an immediate impact,” Lamentowicz concluded. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Policymakers are facing growing calls to rethink Northern Ireland’s problem gambling support system as the rest of the UK undergoes a major overhaul. At a recent roundtable held by the Assembly All Party Group on Reducing Harm Related to Gambling (APPG RHRG), Members of the Legislative Assembly (MLAs) met with healthcare experts and Stormont officials to evaluate how Northern Ireland plans to tackle problem gambling. A key topic of conversation was the disparity in problem gambling support between Northern Ireland and other UK regions: England has 15 dedicated problem gambling support hubs, while Wales is set to launch a specialised treatment service later this week. Scotland also lacks NHS clinics for this issue, but that may soon shift as Public Health Scotland and a large NHS entity are poised to receive millions in statutory levy funding. Northern Ireland, though, has not yet put any similar measures in place, and there are no specialised centers offering multidisciplinary care for problem gambling anywhere in the region. The push for a new approach to gambling harm services coincides with increasing pressure to classify problem gambling in Northern Ireland as a national public health issue. The Northern Ireland Statistics and Research Agency estimates, using the PGSI score, that 3% of adults are at-risk gamblers. A major point of emphasis was the absence of a cohesive support system to effectively assist those harmed by gambling, contrasted sharply with other UK areas that have specialised clinics staffed by qualified experts to accept and treat patients. The call for an updated strategy for gambling harm services comes as pressure grows to designate gambling in Northern Ireland as a national public health priority. The Northern Ireland Statistics and Research Agency, using the PGSI score, estimates 3% of adults are at-risk gamblers. As local publication Business First reported, Philip McGuigan MLA – Chair of the All Party Group on Reducing Harm Related to Gambling and Stormont’s Health Committee – stated: “The All Party Group has repeatedly advocated for gambling to be treated as a public health priority, with cross-party backing strengthened by an Assembly motion approved in January 2025. “A core part of these proposals is an industry-funded levy on gambling operators. Although there’s legislation to impose a levy on land-based operators in Northern Ireland, implementation is still in its early phases – and it wouldn’t cover online firms due to outdated regulations. “This differs from Britain, where a statutory levy launched in April 2025 is projected to generate almost £120 million each year. The funds are split between research (20%), prevention (30%), and treatment (50%).” Can action follow the stats? In 2025, the National Institute for Health and Care Excellence (NICE) released a research paper with guidelines for the government to implement – including a new gambling harm levy – which the Northern Ireland Department of Health itself endorsed. But the consensus was that fully adopting the recommendations would be costly and require a total overhaul of Northern Ireland’s gambling framework, needing substantial government investment. England, Wales, and Scotland – Northern Ireland’s neighbors – introduced a statutory Research, Education, and Treatment (RET) levy last year, required by the 2005 Gambling Act Review White Paper. This levy takes a portion of operators’ gross gambling yield (GGY) to fund treatment services. But because Northern Ireland has its own gambling rules, creating a similar levy is entirely the responsibility of the Northern Ireland Executive. McGuigan concluded: “Online gambling companies don’t pay a levy on bets placed in the North, even though they can advertise and operate here if licensed in Britain. This means they’re essentially operating in an unregulated local market without supporting harm reduction services. “This is funding that could revolutionize support for people and families harmed by gambling. But right now, there’s no guarantee this money will go to Northern Ireland. Northern Irish policymakers might want to ask if a statutory levy – especially one based on the UK model – is fully suitable here.” The new model has received some criticism, including from the Gambling Lived Experience Network, and the DCMS has provided a transition grant to help the voluntary sector adapt. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.