A “Mountain-and-Sea Pact” Spanning 4,000 Kilometers — Highlights from Xingcheng City Promotion Event in Sanya

In April, Sanya is bathed in gentle sea breezes and swaying palm trees. On the beach at Dadonghai Scenic Area, performers dressed in traditional Chinese attire transformed into “promotion ambassadors,” inviting tourists to interact and creating a striking scene along the shoreline. This was not a local folk event, but a promotional showcase from over 3,000 kilometers away—Xingcheng.

From April 23 to 25, Xingcheng held its city promotion event in Sanya under the theme “Xingcheng Encounters; A Date with the South China Sea.” Traveling from the Bohai Bay to the shores of the South China Sea, Xingcheng presented its four signature highlights—ancient city culture, hot spring wellness, seaside vacations, and its thriving swimwear industry—initiating a dynamic north-south urban dialogue.

A “Mobile Xingcheng” Debuts in Sanya

At the CDF Sanya International Duty Free Shopping Complex, the “Xingcheng Encounter” exhibition hall was designed as a condensed version of the city. In the cultural display zone, visuals of ancient city walls blended with costumed NPCs, while in the swimwear section, visitors used AI-powered virtual fitting mirrors to instantly try on outfits, experiencing both the fashion-forward design and technological edge of Xingcheng swimwear.

The promotion also extended to major Sanya landmarks, including Dadonghai Scenic Area and Luhuitou Scenic Area. Daily flash performances, cultural merchandise giveaways, and traditional game interactions ensured that “Xingcheng” appeared frequently in tourists’ photos and social media posts.

A Swimsuit Connecting North and South

On April 25, Sanya Haichang Fantasy Ocean Night City was transformed into a fashion runway. A spectacular swimwear show themed “Tides from North to South, Weaving the Blue Together” featured 60 swimwear designs. With waves crashing nearby and lights shifting across the stage, the runway became not just a fashion display, but a vivid showcase of Xingcheng’s 40-year swimwear industry heritage.

Known as the “Swimwear Capital,” Xingcheng produces one-quarter of the world’s swimwear, with an annual output value of RMB 15 billion. Meanwhile, Sanya serves as a major consumption hub for swimwear. This event marked a precise alignment between Xingcheng’s industrial supply chain and Sanya’s consumer market.

During the event, Xingcheng signed cooperation agreements with multiple cultural tourism enterprises and platform partners in Sanya, covering project development, brand promotion, and mutual tourist exchanges. Through a single product—swimwear—the two coastal cities discovered new avenues for collaboration.

From “Going Out” to “Going In”

Over three days, the promotion encompassed city exhibitions, cultural tourism inspections, investment matchmaking, official presentations, and the swimwear showcase—combining industrial cooperation with brand communication.

A Xingcheng official noted that the cultural tourism sector has become a key driver for expanding domestic demand and boosting consumption. Resource complementarity, mutual tourist flows, and industrial integration between northern and southern cities are emerging as new pathways for high-quality development. “Xingcheng offers culture, industry, and products, while Sanya provides traffic, scenarios, and channels. Together, this is a case of value co-creation,” the official said.

“This event has revealed new possibilities for north-south collaboration,” the official added. “Looking ahead, we hope to connect Xingcheng’s hot spring wellness offerings with Sanya’s seaside resorts, creating multi-destination travel routes that allow visitors to experience two distinct lifestyles in a single journey.”