Betano becomes official tournament supporter of the 2026 FIFA World Cup

(AsiaGameHub) –   Betano has been named an ‘official tournament supporter’ of the 2026 FIFA World Cup across Europe and South America, strengthening its established relationship with FIFA ahead of the sport’s premier global event.

The tournament is scheduled to take place from 11 June to 19 July 2026 in Canada, Mexico, and the United States, marking the first FIFA World Cup to include 48 national teams.

This partnership represents the third collaboration between FIFA and Betano’s parent company, Kaizen Gaming.

Kaizen Gaming first partnered with FIFA during the 2022 FIFA World Cup, where Betano served as an official regional supporter for Europe—becoming the first sports betting operator to collaborate with FIFA.

Last summer, the brand became an official partner of the 2025 FIFA Club World Cup.

“We are delighted to welcome Betano among the Tournament Supporters of the FIFA World Cup 2026,” said FIFA’s Chief Business Officer, Romy Gai.

“Since our first partnership with Betano four years ago, we have observed a strong commitment to sporting integrity, deepening fans’ connection to the game and exploring innovative ways to engage them.

“These shared values reinforce our confidence in having such a powerful ally as we prepare to unite the world through football once again in North America and beyond.”

Betano expands its presence further

This agreement follows recent announcements that Betano has become an official regional sponsor of the Argentina national football team—the reigning World Cup champions.

Betano maintains a significant footprint in South America, holding sponsorship deals with top clubs such as Flamengo, Atletico Mineiro, Fluminense, and River Plate. It is also recognized as the most downloaded sports app in Brazil, according to Sensor Tower’s 2026 State of Mobile Report.

In addition, Betano holds the naming rights to Brazil’s top-tier football league, the Brasileirão, and extended its operations into Africa earlier this year by launching in Ghana.

As part of the new partnership, the company will roll out a range of digital and physical fan engagement initiatives throughout Europe and South America during the tournament.

George Daskalakis, Co-Founder and Chief Executive Officer of Kaizen Gaming, commented: “Partnering with FIFA for the third time marks a proud milestone for Kaizen Gaming and reflects our continued global growth.

“The FIFA World Cup 2026 represents the ultimate convergence of sport and entertainment, reaching billions worldwide. For us, it provides the ideal platform to position Betano as the most trusted global brand for responsible online sports betting.

“Our priority now is to deliver an exciting, cutting-edge, and secure experience for fans across the entire tournament.”