(AsiaGameHub) - A single lottery ticket won the grand prize on November 15, 2025 – a substantial $78-million jackpot. Sold at Gordon’s Bait & Tackle in Brownsville, the winning ticket matched numbers 7, 17, 23, 28, 39, and 48; however, the prize remains unclaimed. The prize remains unclaimed, possibly due to the winner misplacing the ticket or being unaware of their win. The deadline to claim the prize is May 14, 2026, and time is running out. Despite the approaching deadline, the winner still has time to claim their prize. They must contact the lottery to arrange a meeting, typically scheduled for the following day, where presenting the winning ticket is mandatory. Upon verification, the lottery can then proceed with the payout, which would be $44 million before taxes if the winner selects the lump sum option. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
(AsiaGameHub) - The Office for Health Improvement and Disparities (OHID) has announced the funding it will provide to local authorities throughout England to aid in the reduction of gambling-related harms. Scheduled for the 2026–2027 financial year, OHID intends to allocate £12 million in specific funding to upper-tier local councils in England. Authorities have also been notified that an extra £12 million has been set aside by OHID for distribution in the 2027–2028 period. This financial support for councils is entirely backed by the New Statutory Levy on gambling licences. OHID assumed its role as the overseeing body for the prevention and treatment of problem gambling across England in April 2025. The direct financing of councils through the statutory levy marks a transition to a centralised NHS-led framework, replacing the prior voluntary system managed by GambleAware. To qualify for the funds under the new system, local councils are required to fulfil two compulsory conditions. OHID specified: “The conditions are to complete a maturity assessment survey (which provides a baseline assessment of their activity on gambling harms prevention, helping them monitor progress over time and identify and share innovative practice). “Complete a declaration of interest, including formal confirmation from the Director of Public Health that governance, decision-making and the use of levy funds are fully independent of gambling industry influence.” Allocation of funds OHID will disburse the funding through a Memorandum of Understanding (MOU), which mandates that councils use the money exclusively for prevention activities. The distribution model, as explained by OHID, is based on a 50/50 split, with half determined by population size and the other half modified according to the area’s average Index of Multiple Deprivation (IMD) score. This formula prioritises areas with higher deprivation levels, with the goal of directing more funding per person to less developed regions that face greater risks of harm. OHID will oversee and assess this initial model, which serves as a starting point to collect more community-based data on gambling disorders. Based on this population and deprivation formula, the top funding amounts for 2026–2027 will go to: Birmingham (£332,000), Kent (£326,000), Essex (£289,000), Lancashire (£275,000) and Hampshire (£235,000). In the North West, funding is focused on major metropolitan/urban councils, with Lancashire (£275,000), Manchester (£167,000) and Liverpool (£140,000) receiving the most—allocations that correspond to areas of high population density and varied deprivation scores. In the North East, funding is distributed more uniformly among councils, with County Durham (£127,000) receiving the largest sum. Newcastle and Sunderland will each be allocated approximately £70,000. Although the total funding is less than in the North West, the region's high levels of deprivation increase the per-person funding weighting. London boroughs generally fall within a funding band of £50,000 to £90,000, a result the methodology attributes to a combination of high population density and a diverse mix of deprivation levels. Larger boroughs including Brent (£85,000), Ealing (£86,000) and Croydon (£85,000) are set to get larger sums, whereas wealthier areas such as Kensington & Chelsea (£28,000) and Richmond (£28,000) are at the bottom of the scale. A new chapter for the statutory levy This announcement also marks the completion of OHID's initial responsibilities as the guardian of the Statutory Levy, with the publication this week of its first list of third-sector organisations set to receive £25 million for specialised gambling harm treatment. The eagerly awaited list named the Young Gamers and Gamblers Education Trust (YGAM) and GamCare as the two biggest funding recipients. Other initial beneficiaries of the levy are the Addiction Recovery Agency (£1.026m), Betknowmore (£2.99m), Citizens Advice Wokingham (£1.27m), Council for Voluntary Service Medway (£1.3m) and Gambling Harm UK (£1.25m). Political conflicts continue to impact UK gambling Although only four months have passed in 2026, UK politics has already seen a coalition of over 40 local authorities pressuring the government to step in and give councils more authority over gambling premises, alongside calls for an overhaul of local licensing rules. The “Take Back Control of Our High Streets” campaign is spearheaded by Muhammed Butt from Brent Council and Manchester Mayor Andy Burnham, a collective of gambling reformers seeking stronger council powers over licensing and stricter advertising regulations. A central proposal is to create a single planning use class for gambling premises, designed to give councils more say over high-street developments. The coalition is also advocating for cumulative impact assessments, which would let local authorities consider area density and socio-economic factors when evaluating new licence applications. Nevertheless, despite increasing pressure, the government declared in late 2025 that it has “no plans to review” the ‘aim to permit’ principle of the Gambling Act 2005. The Department for Digital, Culture, Media & Sport (DCMS) affirms that its regulatory priority continues to be the implementation of the statutory levy and the creation of public health systems to assist vulnerable people and enhance service access. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. 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(AsiaGameHub) - Greek Prime Minister Kyriakos Mitsotakis has confirmed that online gaming and wagering will be the “next topic to address” in an expanding push to implement age-based digital safeguards. These remarks, which are not new, follow the administration's headline proposal to prohibit social media access for those under 15, supported by mandatory age verification requirements for platforms from January 1, 2027. While the immediate focus is on social media, the direction is toward establishing a wider compliance perimeter around all digital products that pose youth exposure risks, including licensed betting and gaming. In an interview with infokids.gr, Mitsotakis identified gaming, online gambling, and artificial intelligence as the logical next steps for the Greek government after social media controls, explicitly linking future measures to existing enforcement gaps in gambling. He noted that although gambling is “typically prohibited under 21,” regulations are being circumvented, particularly with the global rise of the unregulated market. “It is being violated. Similar applications will also exist in online gambling, because now we can in legal gambling,” said Mitsotakis. “You will tell me there is also illegal, yes. But the majority is legal. So, I think we now have the technological tools to put in place a framework for the protection of children and adolescents. “And I repeat, we are not a paternalistic state, which can solve all the issues or interpersonal relationships between parents and children. But we are doing something that is important: we are now opening the conversation. “We have a framework that can be implemented, but most importantly we are enabling parents to have this conversation with children, not from a position of weakness.” The Greek PM also emphasized that “we now have the technological tools” to enforce age restrictions, potentially signaling a shift toward more rigorous security systems. Greek bodies making efforts Many organizations, including the government itself, have been persistent in their efforts to ensure player protection in the gambling sector, which has been inundated with black market operators and illegal gambling rings. The Hellenic National Committee on Bioethics and Technoethics recently highlighted that young people in the country face an excessively high risk of gambling exposure and urged for government action. Government data indicated that nearly 800,000 citizens engaged in illegal gambling in 2024, generating an estimated €1.67bn in turnover and depriving the state of approximately €400m in annual revenue, which has led to officials introducing a draft framework of “interventions required to strengthen the Greek state and economy against the threats of black market gambling.” As part of the bill, the Hellenic Gaming Commission (EEEP) will see its staff increase from 80 to 110, and the higher quality direct digital intervention powers hinted at in the aforementioned Mitsotakis interview will be introduced. Despite the clear issues with the black market and underage gambling in Greece, it is evident that the government is working extensively to combat these challenges. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
(AsiaGameHub) - Washington AG Nick Brown has consistently criticized prediction markets, targeting the platform Kalshi in a new lawsuit last month. The suit alleges the company is evading gambling laws to offer a similar product without the necessary regulations and oversight. Washington Is Still Not Closer to Restricting Kalshi The outcome of the case remains uncertain, as demonstrated by Nevada and New Jersey, where rulings on prediction markets have led to completely opposite results. In recent interviews, AG Brown has presented his office's argument, aiming to compel Kalshi to cease its operations specifically. During an appearance on The Gee and Ursula Show, AG Brown stated: “I don’t know the origin story of Kalshi. I do know that the president’s son serves on their board, which raises all sorts of issues in and of itself. Now that they’ve expanded it to everything, I think part of it is a larger conversation about America and the types of things we’d like to wager on. But my job, first and foremost, is to enforce Washington state law. And this is pretty simple.” AG Brown asserted that, from his office's perspective, Kalshi's offerings constitute gambling, which the platform is not licensed to operate in the state. He also mentioned that while he is personally opposed to gambling and occasionally gambles himself, his office's duty is to enforce the law, which clearly defines how gambling should be managed. Other Prediction Market Platforms Take Notice of Lawsuit “I understand that, and I respect that, but we as a state have decided to regulate gambling in this way,” he said. AG Brown rejected the suggestion that the state was heading toward a gambling epidemic, contending that Washington's situation is stable, but that the laws must be fully upheld. The recent lawsuit against Kalshi has, however, alerted other prediction market platforms, prompting Robinhood to file a counter and preemptive lawsuit. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
(AsiaGameHub) - Former Massachusetts lawmaker David Nangle is seeking the reinstatement of his pension, several years after a federal fraud conviction concluded his political career. He Diverted $70,000 to Gamble and Play Golf The now 65-year-old served as the representative for Lowell in the state legislature for over two decades. However, his career ended in 2021 when he pleaded guilty to charges including wire fraud, bank fraud, and filing false tax returns. He was subsequently sentenced to 15 months in prison. Prosecutors stated that Nangle redirected more than $70,000 from his campaign fund to cover personal expenditures. These included gambling debts, a golf club membership, rental cars used for trips to casinos, and gifts such as flowers. Despite earning over $100,000 annually, he faced financial difficulties due to frequent gambling at casinos in Connecticut, New Hampshire, Massachusetts, and Rhode Island, as well as online betting. Authorities also alleged that he deceived a bank to obtain approximately $300,000 in loans and submitted inaccurate tax returns for several years. Personal or Official? The conviction resulted in the end of his tenure in public office and the loss of his state pension. Massachusetts law permits public officials to forfeit their pensions if their offenses are linked to their official duties. The current legal proceedings center on whether Nangle’s actions were connected to his role as a lawmaker. The ultimate ruling will determine if the former lawmaker can reclaim his pension, valued at over $800,000. In a recent appeal filed with the Massachusetts Superior Court, Nangle contended that his actions were "personal in nature" and unrelated to his official responsibilities. He also asserted that losing his pension would render him "destitute." A lower court dismissed this argument earlier this year. Judge Pacinco DeCapua ruled that Nangle had betrayed the trust placed in him as an elected official, adding that it was "only because he had been a member of the House of Representatives at the relevant time that he was in a position to illegally withdraw funds from his campaign account." DeCapua also questioned the assertion of financial hardship, noting that Nangle currently holds three jobs. These positions include working with an anti-gambling advocacy group and providing mentorship to individuals recovering from addiction. While acknowledging these endeavors, the judge remarked that Nangle is on "a road of redemption," but also stated that he had "dishonored his title as a State Representative." The court is now tasked with deciding whether his pension can be reinstated. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
(AsiaGameHub) - Latin America has emerged as a key growth hub for iGaming in the 2020s, and the broader region received a significant boost over the past 15 months with the launch of Brazil’s regulated iGaming sector. Unsurprisingly, this makes the region highly appealing for international operators looking to achieve their global growth goals. However, breaking into the market isn’t straightforward—especially if localization and careful planning aren’t central to the expansion strategy. 1xBet, a global operator holding more than 35 local licenses, is one such company that has expanded into Latin America in recent years. Simon Westbury, the company’s Strategic Advisor, noted that every operator encounters distinct hurdles when entering Latin America, but 1xBet can use its extensive global presence to accelerate user acquisition and build brand recognition. “We were aware of the challenges involved in entering this market,” Westbury told SBC Media during the SBC Summit Rio. “Our approach to regulated markets relies on our product offerings, digital marketing acquisition tools, and sponsorships—where permitted. “We bring over 18 years of global industry experience and serve three million monthly players, but we also integrate our global digital marketing expertise and tailor it to local market needs.” Healthy Markets Thrive on Competition High-potential markets draw global interest, leading to intense competition. This is great for consumers, who get a wide range of gambling platforms to choose from, but it puts pressure on operators competing for market share. Westbury embraces this pressure, pointing out that saturated markets foster a “survival of the fittest” environment. “We don’t ignore competition or fail to consider it, but economic principles tell us that in a crowded market, it’s survival of the fittest,” he stated. “As a global brand, our goal is always to lead the market, so we’re concentrating on our strengths—our global expertise—and how to adapt that locally to grow the 1xBet brand.” When entering new markets, operators often prioritize mass player acquisition through marketing campaigns, sponsorship deals, and bonus offers. However, there’s a critical point where acquisition spending only pays off if the operator has a solid player retention strategy. When queried about balancing acquisition and retention, Westbury emphasized that a flurry of acquisitions is useless if player churn rates are high. “Acquiring players is meaningless if you’re losing them just as quickly. Acquisition is a key part of our strategy, but retention—using our digital marketing tools to deliver personalized experiences that keep players engaged and satisfied—is just as vital.” Player Protection Leads 1xBet’s Latin American Strategy Westbury spoke with SBC during the week that part three of the International Player Safety Index—focused on Latin America—was launched. He’s discussed the report at length with SBC News in recent weeks, but in Rio, he cautioned that regulators need consistent player protection measures to sustain the positive momentum the region has seen over the past two years. “We’ve had a honeymoon phase, but as markets mature, we must ensure we’re offering players a safe and enjoyable gambling experience.” World Cup Aspirations Finally, it’s hard to talk about 2026 sports betting without mentioning the World Cup. Hosted across North America, the tournament presents both major opportunities and challenges for operators globally, but it’s ultimately a celebration of football that will offer countless betting options to players throughout Latin America—especially since Argentina and Brazil are among the top contenders to win. As Westbury concluded: “Western European operators alone face time zone challenges, but I’ve always said we’re in the entertainment and excitement business—and the World Cup fuels both. “That’s why we’re integrating World Cup-related content into our offerings, ensuring our new and existing players can bring that excitement into their experience with us while staying safe and having fun.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
(AsiaGameHub) - The global betting and gaming sector’s sports sponsorship landscape is constantly active. Just this week, several significant agreements have been finalized, reaching millions of sports enthusiasts globally. In this Sponsor Spotlight, we examine Superbet’s substantial progress in the Greek market, emphasize the growing connections between prediction markets and football, and showcase GR8 Tech’s notably special new brand representative. Greek Football Giants Go Super Less than a month after its late March debut in Greece, the Central and Eastern European (CEE) gambling giant has launched a bold strategy to capture market share by partnering with the nation’s two largest football clubs. By revealing sponsorship agreements with Panathinaikos and PAOK, Superbet is evidently targeting swift growth via a calculated boost in brand presence. Furthermore, this Romanian gambling operator intends to further bolster Greek sports by providing financial support for infrastructure projects and youth academies. Forecasting the Match Turning back to football, the North American commercial branch of Spain’s LALIGA has observed the surging interest in prediction markets within the US. Consequently, the inaugural official collaboration between a prediction market platform and a European football league has been established, as LALIGA North America signed a deal with Polymarket, a leading global prediction market platform. Shayne Coplan, CEO and Founder of Polymarket, stated: “We aim to provide fans with a more dynamic method to track the game, allowing real-time reflection of opinions on players, matches, and seasonal results.” Polymarket partners with LALIGA as predictions space lands first European football deal A Newcomer to the World Cup Expanding the scope of football and prediction markets further, FIFA has unveiled its inaugural World Cup partnership with a platform of this nature, a move that may catch some off guard. Rather than collaborating with the aforementioned Polymarket or its primary rival Kalshi, FIFA has disclosed that its newest partner is ADI Predictstreet, a firm that obtained its license in Gibraltar just days ago. Nevertheless, FIFA President Gianni Infantino expressed confidence that fans will be impressed by ADI Predictstreet’s offerings during the upcoming summer of football. He remarked: “Through this partnership with FIFA, ADI Predictstreet will launch a novel and thrilling way for global fans to interact with football, utilizing insights and engagement to strengthen their bond with our tournaments.” FIFA confirms Gibraltar newcomer as prediction markets partner The Special One Concluding this week’s issue is the alliance between GR8 Tech and the celebrated football manager José Mourinho, who has rightfully earned the moniker ‘The Special One’ thanks to one of the most illustrious management careers in history. GR8 Tech and Mourinho both bring profound expertise and knowledge to the table in their respective domains, and it is assured that they will successfully advocate for the art of surpassing rivals. Mourinho observed: “Having collaborated with numerous organizations over the years, I know that consistent winners are distinguished not merely by talent, but by culture—the conviction that preparation is mandatory. I identified that quality in GR8 Tech instantly.” José Mourinho joins GR8 Tech as a brand ambassador Spotlight Rankings: Who Is Making an Impact? Polymarket / LALIGA This takes the top spot thanks to the exceptional global brand recognition both entities possess. Moreover, it fits into a broader context—largely political—where prediction markets typically face scrutiny from European regulators. Might this indicate a viable path into the European market? FIFA / ADI Predictstreet Ranking second today are prediction markets once more. Although views on them are mixed, it is undeniable that partnering with the world’s premier football organization sends a clear message that these offerings are permanent. And there is no better stage to cement this than the World Cup. Superbet Taking third place is Superbet’s expansion into Greece, which has already involved securing sponsorship agreements with two of the nation’s largest sports teams, less than a fortnight after its market entry. With the added social dimension, this is evolving into a mutually beneficial and lucrative relationship for both Superbet and Greek sports. GR8 Tech / José Mourinho Finally, we have GR8 Tech’s collaboration with Mourinho. Although this operates on a much smaller scale than the other entries on today’s list, the alliance exudes confidence and remains a significant standout. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
(AsiaGameHub) - President Donald Trump plans to advocate for his “No Tax on Tips” initiative at a rally in Southern Nevada on Thursday, April 16, occurring one day following the federal tax filing deadline. Workers Would Deduct Up to $25K in Tips This proposal serves as a key component of the One Big Beautiful Bill, a contentious Republican-led tax package designed to reduce the tax obligations of employees within the casino and hospitality sectors. The legislation would allow tipped workers to deduct as much as $25,000 in gratuities from their federal tax returns beginning in 2026, with the provision currently scheduled to remain in effect through at least 2028. White House Press Secretary Karoline Leavitt verified the president's upcoming visit to Las Vegas, stating, “The president will speak extensively about how his policies have served the American public, and I am pleased to announce that he will travel to the states of Nevada and Arizona next week to promote this significant achievement.” The plan has garnered support even from some of its detractors. The Culinary Union, representing a significant portion of the casino workforce, has expressed approval of the tax relief, particularly following a difficult year for the Las Vegas tourism industry, which saw a 7.5% decline in visitors in 2025, thereby impacting the earnings of those dependent on tips. During a prior appearance at the Circa Resort & Casino, Trump highlighted the potential benefits for bartenders, servers, restaurant staff, bellhops, valets, and caddies, declaring: ”Your tips will be 100% yours.” The Gambling Loss Deduction Saga Conversely, another element of the same tax legislation is facing backlash, specifically from Nevada lawmakers. The bill proposes lowering the allowable deduction for gambling losses against winnings from 100% to 90%. Consequently, a gambler who finishes the year with no net profit could still be liable for taxes on a portion of their winnings. Nevada representatives Dina Titus and Catherine Cortez Masto have put forward individual bills aimed at reinstating the full deduction. Ahead of the president's visit, Titus called for action, stating, “When @POTUS is here in Nevada talking taxes next week, let’s ask him to fix the 90% gambling loss deduction.” As the discourse persists, Trump’s visit to Las Vegas is anticipated to underscore both the advantages and the controversies surrounding these proposed tax adjustments. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
(AsiaGameHub) - A recent report by Bank of America indicates that prediction market platforms are positioned to access a substantial opportunity in the United States, with annual trading volume for sports-related event contracts potentially hitting $1.1 trillion in the future. Kalshi Dominance Fuels Surge in US Prediction Market Growth This projection speaks to the market's long-term potential rather than near-term results. As reported by Bloomberg, analysts expect total contract activity in 2026 will be closer to $100 billion, indicating the considerable expansion still to come. Nonetheless, the long-range forecast suggests a sector that will grow to compete with conventional sports betting. The report states that if platforms charge average fees of approximately 1%, the forecasted volume could result in $10 billion in annual revenue. This amount positions prediction markets alongside major online sportsbooks, emphasizing their increasing influence in the gambling industry. A primary force behind this growth is the emergence of platforms such as Kalshi, which holds a dominant position in the US prediction-market industry. The exchange is believed to represent roughly 90% of domestic activity, and sports-related contracts have constituted four-fifths of its trading volume lately. Other competitors currently hold only a minor market share. Prediction platforms function more similarly to financial exchanges than traditional sportsbooks. Prices are set by user demand instead of fixed odds, and participants are able to trade positions. This model is attractive to seasoned bettors who might encounter restrictions or betting limits on standard wagering sites. Regulation Gap Helps Prediction Platforms Expand Nationwide Regulation presents another significant benefit. Prediction markets are subject to federal oversight, enabling them to provide contracts across the entire country. Conversely, sports betting is regulated on a state-by-state basis and is not legalized in several key markets. This wider reach provides prediction platforms with a major advantage in acquiring new users. Demographic considerations are also highlighted in the report. Numerous prediction platforms permit participation from users aged 18 and above, which broadens their potential user base compared to sportsbooks that mandate customers be at least 21 years old. Analysts point out that younger users are instrumental in generating industry revenues. The cost structure offers another point of differentiation. Operators of prediction markets do not face the same state-level gaming taxes that sportsbooks do, taxes which can take a large share of revenue. This enables them to function with reduced overhead and provide more competitive pricing. In spite of the positive growth forecast, the industry continues to encounter legal hurdles. A number of states have tried to limit prediction markets, contending they are akin to unlicensed gambling. Simultaneously, federal regulators are maintaining their jurisdiction over the sector, which may lead to additional legal disputes. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
(AsiaGameHub) - Several of the biggest players in the sports betting industry are growing their political clout across the U.S., funneling tens of millions of dollars into an established super PAC focused on broadening legalized gambling. Win for America PAC Gains $48M From Leading Sportsbooks Major firms like DraftKings, FanDuel, Fanatics, and Bet365 have contributed $48 million to a political action committee called Win for America. Linked to the well-known Sports Betting Alliance, this group concentrates on state elections where gambling regulations are either unresolved or facing scrutiny, according to Axios. The PAC has already disbursed over $20 million in primary races across at least six states—Texas and Georgia (where sports betting remains illegal), plus North Carolina, Illinois, Ohio, and Alabama. Sources close to the group indicate its activities might expand to up to 15 additional states by November, with large markets like Pennsylvania and New York also under evaluation. Public documents set to be released this week will reveal that the PAC raised more than $40 million in the latest reporting cycle, with extra funds coming in later—including a new donation from Bet365. The group isn’t targeting federal races; instead, it’s zeroing in on state legislatures and regulatory landscapes to shape them. Spokespeople for the initiative say their goal is to support candidates receptive to structured gambling systems. They argue that regulated betting markets can generate significant tax revenue and job opportunities for local economies, while also providing consumer protections. Rising Taxes and New Platforms Challenge US Sportsbooks This growing political push comes as traditional sportsbooks face fresh challenges. In multiple states, legislators have proposed higher tax rates or are exploring tighter restrictions on betting formats. Meanwhile, newer competitors like prediction market platforms are gaining traction, offering users alternative ways to wager on outcomes without falling under the same regulatory frameworks. These shifts have created a complex landscape. While some industry leaders believe the rise of prediction markets could push lawmakers to formalize sports betting rules to secure tax revenue, others remain skeptical that legalization efforts will accelerate. Analysts note that regulatory resistance remains strong in multiple jurisdictions, making expansion far from guaranteed. Notably, major sportsbook operators aren’t ignoring the emerging competition. Several have launched their own prediction-style products to reach users in states where full sportsbooks aren’t yet permitted. However, this dual approach puts them in a delicate position: state regulators are scrutinizing such offerings closely, even as some federal authorities appear more supportive. The increasing flow of money into political campaigns underscores the high stakes surrounding the future of sports betting in the U.S., with industry leaders working to shape legislation state by state. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
(AsiaGameHub) - Gambana.com has revealed the rollout of its VIP rewards program tailored for crypto casino users, offering structured incentives and continuous perks to both new and current participants. Amid growing concerns around data sensitivity, Gambana.com functions as a no-KYC platform, letting users engage with gaming and sports betting markets while keeping their identities private. By eliminating traditional identity verification requirements, the platform grants access while prioritizing user privacy and control over their finances. Platform Access and Transaction Handling Gambana.com leverages blockchain technology to streamline deposits and withdrawals for major digital assets, including Bitcoin (BTC), Ethereum (ETH), and USDT. Transactions are processed without the typical delays or extra fees often linked to online casinos. The platform offers a diverse range of gaming options, such as exclusive original titles, live casino experiences, slot games, and sportsbook markets. Original games include provably fair formats like Dice and Plinko, while live casino offerings feature real-time dealers. The slot library includes titles from global developers, and the sportsbook covers international sports events and esports competitions. Details of the VIP Rewards Program Gambana.com has launched a VIP rewards program designed to benefit both new and existing users. The program includes structured deposit bonuses and ongoing reward mechanisms tied to player activity levels. Deposit incentives provide bonuses of up to 200 percent on initial contributions. The VIP system also incorporates rakeback and free spin allocations for users with higher engagement. Additionally, provably fair systems are in place to allow users to verify the fairness of each game outcome via transparent algorithms. Trading Functionalities and Fee Structure The platform features a trading interface for cryptocurrency and gold markets. This tool operates with zero percent transaction fees and offers leverage options of up to 1000x. The system supports instant settlement and is designed to minimize execution delays. Overview of Gambana.com Gambana.com is a crypto-first casino and sportsbook dedicated to delivering a secure, private, and high-speed gambling environment. Through partnerships with leading gaming companies, Gambana.com offers a transparent and provably fair ecosystem for players worldwide. For more information on the platform or to explore the latest gaming titles, users can visit Gambana.com This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
(AsiaGameHub) - Powerball has entered the typical quiet period after a jackpot is claimed. The Wednesday drawing produced no jackpot or Match 5 winners; however, four participants secured prizes in the hundred-thousand-dollar range by utilizing the Power Play option. The Wednesday Drawing Was, for the Most Part, Uneventful As noted, the Wednesday drawing did not yield a major winner, an outcome that is not unexpected given the Powerball jackpot was hit just a few days prior. The winning numbers drawn on April 8 were 3, 16, 17, 42, and 52, with the red Powerball number 3. A perfect match of all numbers would have awarded a $20 million jackpot, or a $9.1 million lump-sum cash alternative. With no winning ticket sold, the jackpot will now increase. The drawing also failed to produce any million-dollar prizes, as nobody matched all five white balls. Nevertheless, nine players won the third-tier prize by matching four white balls and the Powerball. This group consisted of five players winning $50,000 apiece and four additional players who won $100,000 each because they had the Power Play feature. The Power Play multiplier for the April 8 drawing was 2x. The next Powerball drawing is scheduled for this Saturday. Delaware Player Won the $231M Powerball Jackpot As previously stated, the Powerball jackpot was recently awarded. A life-changing $231 million prize was claimed by a ticket holder in Delaware, who can choose to receive the full amount as an annuity or select the one-time lump-sum payment of $104.3 million, which is the more common choice. That same drawing also granted a $2 million prize to a player in Texas who had activated the Power Play feature. In related lottery news, the Nary Lim Living Trust from Lowell recently won a remarkable $4 million top prize from a Massachusetts Lottery scratch-off game. The win was notable both because it was the final top prize available in the $4,000,000 Gold 50X game and because the trust's representative chose the annuity payment option over the lump sum. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
(AsiaGameHub) - Genius Sports Limited, a global leader in real-time sports data, has strengthened its executive leadership with the appointment of Tony Marlow as its new chief marketing officer. The company believes this addition will be instrumental in achieving its strategic vision and sustaining its growth trajectory. Genius Sports Continues Its Investment in Strong Leadership In an official announcement, Genius Sports stated that Marlow will join the executive team and will be responsible for overseeing the company’s worldwide marketing, communications, and brand strategy. The sports data specialist highlighted Marlow's extensive background in developing high-growth marketing organizations at the intersection of media, technology, and advertising. His previous roles include serving as CMO for LG Ad Solutions, Integral Ad Science, and Data Axle. Marlow also gained experience in Yahoo’s B2B marketing division earlier in his career. As CMO of Genius Sports, Marlow will concentrate on leading the company’s global go-to-market initiatives across its key audience segments. This appointment coincides with Genius Sports' ongoing efforts to achieve further expansion and enhance its role within the interconnected ecosystem of sports, betting, media, and advertising. It underscores the company's commitment to building an experienced leadership team capable of driving future successes and capitalizing on emerging opportunities in real-time sports data and the live moment economy. Marlow Says Genius Sports Is Poised to Capitalize on the Live Moment Economy Mark Locke, CEO of Genius Sports, expressed his enthusiasm for Marlow joining the company, stating that his expertise will help solidify Genius Sports' position as the "operating system of sport," providing the necessary infrastructure to generate value across the entire ecosystem. As the industry converges across data, media, betting and advertising, our focus is on scaling that platform globally. Tony’s appointment strengthens our leadership team and our ability to execute against that vision and accelerate growth across the business. Mark Locke, CEO, Genius Sports Marlow shared his excitement about joining Genius Sports at a pivotal time for both the company and the wider industry. He believes Genius Sports is ideally positioned to leverage the "live moment economy" due to its robust infrastructure. The live moment economy is here, and the sports category can now deliver even more value to fans and brands by helping them engage during the moments that matter most. That creates value across the entire ecosystem, while delivering a better experience for fans. Genius has built the infrastructure to make that possible. Our opportunity now is to bring that to the market in highly visible ways. Tony Marlow, CMO, Genius Sports In related news, Genius Sports recently reported double-digit revenue growth in its 2025 financial results. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
(AsiaGameHub) - Betsson AB has released a preliminary alert regarding its Q1 2026 financial results, highlighting margin performance strains across its key markets. The Stockholm-listed gaming operator projects group revenue will hit €285 million (£248.2 million), a 3% drop from the €294 million recorded in Q1 2025. Meanwhile, EBIT is predicted to plummet to €34 million, marking a 47% decline compared to the €64 million from Q1 2025. This reflects the impact of a shifting revenue mix and rising cost pressures, which are largely tied to higher tax burdens. Breaking down its regional performance, Betsson’s Q1 results posted growth in Latin America (€93 million, up from €75 million) and Western Europe (€61 million, up from €56 million). However, this market expansion was offset by steep drops in CEECA (€96 million, down from €122 million) and the Nordics (€31 million, down from €38 million). While sportsbook revenue stayed flat year-over-year at €80 million, casino revenue fell by €8 million to €204 million. The company’s B2B division also experienced a notable downturn in performance, with revenue falling sharply to €51 million versus the €90 million logged in Q1 2025. The B2B segment’s share of total group revenue has dropped to 18%, a trend Betsson says reflects broader industry-wide adjustments, as noted in the statement that “the gross margin amounted to 57.6% (64.0) during the quarter.” In the first 10 minutes following the 4pm CET announcement, Betsson’s stock tumbled from 104.8 SEK (£8.37) to 81.95 SEK. It has since rebounded over the following hour, and as of the time of this report (5:21pm CET) it was trading at 91.30 SEK, which still marks a daily decline of more than 13%. Betsson’s CEO Stays Optimistic Even with the downturn in the company’s B2B segment — which appears to be one of the factors worrying investors — President and Chief Executive Officer Pontus Lindwall stayed confident in the business’s trajectory while recognizing the existing concerns. Pontus Lindwall, Chief Executive Officer of Betsson AB – Source: Betsson AB / SBC Leaders “Our B2B business is still being held back by reduced revenue from one of our clients,” he explained. “That said, since the beginning of December, this B2B client has seen steadying average activity levels. “Looking further ahead, I am enthusiastic about expanding our B2B revenue through both current and new partners, as we stick to our strategy of creating long-term shareholder value.” Lindwall expressed a similarly positive outlook in his comments about Betsson’s B2C operations. He stated: “Our B2C business is still performing strongly overall, with solid growth and a meaningful contribution to operating income. “That being said, we are investing in multiple B2C markets that have not yet turned a profit, which is lowering overall EBIT by roughly €10 to €15 million each quarter. “We remain confident that these markets have the potential to become profitable, and we will continue to regularly assess their performance and outlook.” Looking back at the full previous year, FY2025 saw Betsson post 8% revenue growth to reach €1.197 billion, but group earnings stagnated, falling 1% to €313.7 million (2024: €316.0 million). The flat earnings were linked to the start of higher taxes hitting bottom-line results starting in Q4. Company leadership noted improved trends, with early Q2 trading seeing average daily revenue rise 9% year-over-year through April 8, while sportsbook margins are outperforming the eight-quarter average. Betsson will release its Q1 2026 interim report on Friday, 24th April at 07.30 CEST. As of April 2026, the company has not issued formal full-year financial guidance for FY2026. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
(AsiaGameHub) - The New Jersey Division of Gaming Enforcement (DGE) has released its casino revenue report for Q4 2025, indicating a slight increase in revenue. With all quarterly figures now finalized, the regulatory body has concluded that the casino revenue for the year remained largely consistent with the results from 2024. The 2025 Profits Declined Slightly According to its official report, the New Jersey DGE stated that the net revenue generated by Atlantic City casinos in Q4 2025 amounted to $784.6 million. This figure represents a 2% increase compared to the same quarter in the previous year. However, the gross operating profit for Q4 2025, as reported by the casinos, saw a decrease of 5.8% when compared to Q4 2024. For context, Atlantic City's casinos achieved a gross operating profit of $124.7 million during the final quarter of 2025. Looking at the full-year results, New Jersey's casino industry reported a net revenue of $3.29 billion for 2025. This total is largely in line with the figures from FY 2024, showing a modest year-on-year decrease of 0.5%. Conversely, the gross operating profit recorded by Atlantic City's casinos in 2025 was $681.6 million, marking a 3.9% decline from the preceding year. In its official report, the DGE also provided details on Atlantic City casino hotel occupancy rates for both Q4 2025 and the full year. The Q4 metrics indicate an occupancy rate of 64.9%, which is a 0.7% decrease. For the full year, the FY 2025 occupancy rate stood at 71.2%, down 0.8% compared to the previous year. There Were Both Winners and Losers Examining the performance of Atlantic City's casinos, the DGE identified Bally's as the company that experienced the most substantial gross operating loss. The company's Q4 results showed an operating loss of $2.8 million, a significant shift from a profit of $2.5 million in the prior year, representing a 209.6% decrease. In contrast, Tropicana’s gross operating revenue dropped by 25%, reaching $61.8 million compared to $82.4 million in the prior year. Caesars also saw a considerable decrease, with its gross operating revenue falling by 40.3% to $31 million. For comparison, the company had reported $57.3 million in operating revenue for 2024. Harrah's and Hard Rock experienced declines of 12% and 8.6%, respectively, concluding the year with gross operating profits of $56.5 million and $123.8 million. The casinos that saw increases in gross operating profit for 2025 were Borgata, Golden Nugget, and Ocean Casino, with gains of 13.8%, 56.9%, and 10.6%, respectively. The gross operating revenues for these three casinos in FY 2025 were $237.4 million, $28.3 million, and $112 million. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
(AsiaGameHub) - With AI and shifting industry power dynamics continuing to reshape modern affiliate marketing, SBC Summit Malta will launch a dedicated Affiliates Reinvented track, examining how stakeholders can adapt and unlock new growth opportunities in an increasingly complex landscape. Held on Thursday, 30 April at the InterContinental Malta, this track will gather leading affiliates, marketing specialists, and industry experts for a mix of workshops and panel discussions centered on how the sector can adapt to a changing operating environment. Sessions will examine how evolving relationships with operators are reshaping the affiliate business model, the growing need to diversify customer acquisition channels beyond search, and the rising trend of taking affiliate businesses public. AI will also be a core theme throughout the day, with sessions exploring its impact on partnership management, content creation, and customer acquisition. “Affiliates are operating in a far more complex environment than they were even just a few years ago,” said Rasmus Sojmark, chief executive officer and founder of SBC. “Operators are growing more selective in their partnerships, search is becoming more competitive, and AI is changing how online visibility is earned. This track focuses on making affiliates aware of what strategies are working right now, and how they can implement those approaches in their own businesses.” The track will open with the workshop ‘How affiliate managers can use AI to stay ahead of the competition’, led by Stephen Clibbon (head of affiliates, VL Partners) and Elaine Gardiner (managing director, TAG Media). This session will illustrate how affiliate marketers can leverage AI to work faster and more efficiently, with practical strategies covering outreach, performance analysis, and partner optimisation, helping attendees maximize both their time and profitability. As major operators scale back their affiliate partnership programs, ‘The affiliate fallout: Survival in a shifting landscape’ will explore what this industry shift means for the future of affiliates. Featuring Vadim Aidlin (CEO, Mamuta Media), Emma-Elizabeth Byrne (head of publishing, Gentoo Media), Victoria Buttigieg (marketing and social media manager, Marlin Media), Clinton Cutajar (CTO, MediaTroopers), and Brendon Spiteri (head of commercial, Routy), the panel will unpack the impact of this shift on affiliate business models and what it takes to stay relevant in a rapidly changing industry. The discussion will also examine how affiliates can build more sustainable long-term strategies, whether operators risk losing audience reach by pulling back on partnerships, and what the next phase of the affiliate-operator relationship could look like. Delegates will explore how AI is being used to manipulate search results in the workshop ‘AI manipulation – how machines are rewriting the SERPs’, led by SEO expert Alan Cladx (co-founder and CEO, AquaPony). Cladx will demonstrate how AI models are now influencing authority signals and rewriting search ranking logic at scale. This session will equip affiliates with a clear understanding of how these strategies work, the risks involved in deploying them, and how they can stay competitive in an increasingly complex search environment. Also featured on the track is the workshop Inside black-hat SEO – how it’s done (and how safe it really is), led by Daniel Lux (SEO strategist), which will walk delegates through how black hat SEO actually works, and the risks associated with using these tactics. Get Your Tickets to SBC Summit Malta Reserve your spot at SBC Summit Malta with our exclusive VIP Event Pass. Priced at €600, the pass gives you full access to everything SBC Summit Malta has to offer, including three days of networking, conference programming, and exhibition access. Looking for an Expo+ Pass? The pass is available for just €150. If you are an operator or affiliate, you are eligible to apply for a free complimentary pass! Operators can apply for a complimentary pass here. Affiliates can apply for complimentary passes here. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
(AsiaGameHub) - PrizePicks, a prominent daily fantasy sports (DFS) operator in North America, has announced a significant partnership with the National Basketball Association (NBA). This agreement establishes the DFS provider as the Official Daily Fantasy Sports Partner of the league, aiming to foster deeper fan engagement for both organizations. NBA & PrizePicks Join Forces Through this collaboration with the renowned basketball league, PrizePicks will incorporate NBA intellectual property into its DFS and free-to-play offerings. Furthermore, the agreement grants PrizePicks the right to utilize the NBA partnership for promotional activities. Under the terms of the deal, PrizePicks is authorized to feature NBA league, team, and event branding across its digital platforms. Additionally, the company may utilize imagery of NBA players in its marketing materials, promotions, and content. This integration provides PrizePicks with fresh avenues for fan engagement, enabling the development of creative, NBA-centric experiences. The partnership is set to significantly boost the platform's profile, as it allows for the launch of NBA-themed promotional campaigns and collaborative marketing efforts across the league’s various digital and media channels. The agreement was brokered by the Brand Consulting and Sports and Brand Insights divisions of KLUTCH Sports Group. An Important Milestone for PrizePicks Mike Ybarra, CEO of PrizePicks, expressed enthusiasm regarding the NBA partnership, describing it as a “significant milestone” for the company. Ybarra highlighted that the collaboration allows the DFS firm to expand in tandem with one of the world’s most iconic sports leagues, noting that the deal underscores PrizePicks' deep passion for basketball. Our focus has always been on delivering fun and responsible experiences, and working with the NBA allows us to bring that commitment to fans through innovative integrations that enhance how they engage with the game. Mike Ybarra, CEO, PrizePicks Eric Rimsky, the NBA’s head of domestic fantasy, shared this positive sentiment, commending PrizePicks as an “established leader in DFS” driven by innovation and a strong connection with its user base. Rimsky added that the league is eager to partner with PrizePicks to deliver premier fantasy experiences. We’re excited to collaborate with PrizePicks to enhance the NBA fan experience by combining the league’s unmatched moments with PrizePicks’ interactive innovation, creating new and engaging ways for fans to connect with the game. Eric Rimsky, head of domestic fantasy, NBA PrizePicks reaffirmed its dedication to upholding the highest standards of integrity, compliance, and responsible gaming throughout the duration of this partnership. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
(AsiaGameHub) - Brazino777 has been honored as the top casino operator at the 2026 SiGMA South America Awards, a testament to its robust expansion and regional market standing. The brand has solidified its status as a premier licensed online casino through a strategy focused on localization, earning it the reputation of "the people’s casino." Operating within the licensed jurisdictions of Brazil and Mexico, Brazino777 merges high brand recognition with scalable systems and content specifically designed for regional tastes. The casino is further distinguished by its industry-leading withdrawal speeds, highlighting its dedication to player satisfaction. Conceived as an energetic and adventurous brand, Brazino777 attained exceptional brand awareness in Brazil by 2025. This was originally propelled by the iconic “Jogo da Galera” jingle, which transitioned into a broader cultural icon. In 2025, the company reported a substantial rise in first-time depositors and joined the ranks of the top 10 online casino operators in Mexico. In Brazil, it continues to hold a prominent and consistent position in a fierce market. In addition to its business achievements, Brazino777 has established a reputation for integrity and compliance. The organization successfully updated its KYC, AML, and responsible gaming frameworks, achieving a 94% AML audit rating and ensuring high-quality operations across its compliance department. Additionally, the BrazPartners affiliate program was a finalist for Best Affiliate Program. Created for regulated sectors, the program offers a compliant and stable structure for affiliates, ensuring transparent and secure long-term earnings. André Medeiros, Country Manager for Brazino777 Brasil, noted: “Securing this accolade at SiGMA South America highlights the excellence of our platform and the loyalty of our players. This achievement is the result of both operational efficiency and our creative marketing strategies, which helped establish Brazino777 as a leading casino brand in Brazil. As we continue to grow, we are committed to providing a reliable player experience, focusing on product excellence and swift payments.” About Brazino777 Brasil Brazino777.bet.br is a Brazilian online casino designed for a diverse audience and well-known among local players, delivering a full-scale digital entertainment platform. The site features sports betting, live dealer options, and thousands of casino games, supported by cutting-edge technology, rapid payment systems, high-level security, and 24/7 customer care. Brazino777 operates as a licensed entity in Brazil under Ordinance SPA/MF No. 466/2025. This license ensures the company meets strict requirements for safety, transparency, and responsible gaming, providing a trustworthy and regulated environment for players. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
(AsiaGameHub) - Brazil's President Luiz Inácio Lula da Silva adopted a populist stance again on Wednesday, stating that the online betting platforms introduced with his government's support should be prohibited. The eighty-year-old leader has never been fond of online gambling, though he viewed it as a means to increase state revenue with one significant condition – he could back out immediately. Lula, as his supporters fondly call him, is now fulfilling that latter possibility. If It Were Up to Him This statement arrives as the online gambling sector generates roughly $4 billion in annual revenue for its operators. Fortunately, Lula has limited power to dismantle the industry impulsively, with the President engaging in his characteristic reflections during an interview. "If it were my decision, we would shut them down," Lula said to the media outlet ICL Noticias, proceeding to lament the debts incurred by Brazilians who have been negatively affected by the activity. "If these platforms are damaging, why not terminate them? We are debating this very seriously," he stated, overlooking his own role in bringing these platforms into existence. However, a ban is unlikely, as the government's initial goal is to increase the existing tax rate to 12% of platform income. The industry has warned against excessively aggressive rules, contending that such measures would only push more activity to unregulated offshore sites, leaving Brazilians to still endure the negative consequences of gambling. Lula's remarks coincide with data indicating 80% of the nation's households currently carry some debt, with the President playing to his populist image by demonizing the industry. While further oversight is needed, expressing regret over the gambling industry's regulation just a year later suggests inadequate prior planning. It is uncertain whether Brazil will eliminate its regulated gambling market. Lula, however, is likely to choose the practical path of increasing taxes and strengthening public funds rather than an outright shutdown, especially given his limited authority to impose a full ban. The country is already implementing stricter consumer protection actions to shield its citizens. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
(AsiaGameHub) - GR8 Tech has launched a major update for its ULTIM8 Sportsbook in advance of the 2026 FIFA World Cup. This update delivers enhancements across the full scope of GR8 Tech’s flagship sportsbook product, with the first being a revamped design that creates a more intuitive experience for players. It splits Live and Pre-Match user flows apart, adds dedicated Sport and Tournament Lobbies, and creates multiple entry points that direct players straight to the content they came for – effectively boosting conversion rates and cutting the gap between a player’s betting intent and placing their wager. Another user-focused improvement sees ULTIM8 Sportsbook’s widget-based architecture now fully extend across the new navigation infrastructure, which gives operators full CSM control over layouts, campaigns, and featured markets, all of which can be managed entirely in-house. Next, GR8 Tech’s Bet Builder tool has been expanded to add Corners, Cards, and Player Props options to its football offering, creating a more diverse selection of markets for every match, aligning with the increased number of teams and games in this year’s World Cup tournament. An entirely new feature is the Enhanced Prices market for football, which is separated from the standard winner market that carries promotional mechanics like early payout and accumulator bonuses. The key difference is that while the standard market remains fully ready to support promotions, the Enhanced Prices market offers improved odds without those promotional tools attached. A majority of the upgrades are already live on ULTIM8 Sportsbook, while the remaining updates will be rolled out just in time for the tournament’s kickoff. Dinos Doxiadis, Head of Sportsbook Business at GR8 Tech, concluded: “No matter what any single operator does, the World Cup will drive a huge volume of betting activity. The real question is how much of that revenue operators can retain. “Operators that treat this as just a traffic event rather than a product opportunity will see the impact in their retention data three months later. A player who enjoys a smooth experience finding and placing a bet during the group stage is a player you have a chance to keep long-term. That is what we are building toward.” Want to enjoy more stories like this? Check out the new SBC Media YouTube Channel, the new home for all multimedia content from SBC, where our team takes deep dives into the biggest stories across the sports betting, iGaming, affiliate and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.