Superbet Anticipates a Swift and Significant Influence on Greece’s Betting Sector

(AsiaGameHub) –   Romanian multinational gaming company Super Technologies (Super) has rolled out its flagship Superbet sports betting platform in Greece.

In a statement released this morning (30 March), the Bucharest-headquartered firm expressed confidence in the Greek market’s growth potential.

Superbet will operate with a ‘sports-first’ approach, supported by a focus on local sports communities and active public engagement.

Alongside its core sportsbook service, Superbet will offer an iGaming portfolio. The company has established a local team to lead its operations, tasked with ensuring its online products align with local market trends.

Leading this team is John Kalamvokis, General Manager of Superbet Greece. Kalamvokis brings extensive experience in Greece’s betting and gaming sector, having spent over 10 years at Kaizen Gaming—operator of Betano and Stoiximan.

“This marks a significant moment for Greece’s gaming landscape, as a major brand like Superbet enters the market,” said Kalamvokis. “In a short span, we’ve built a strong team of professionals committed to delivering the most exciting and immersive entertainment experience.”

“We are confident that our innovative offerings, such as Supersocial—a groundbreaking and engaging social network—will create a game-changing moment for the industry. Today, we’re only writing the first chapter of a future success story that will unfold through impactful partnerships and community projects.”

Superbet hails Greece’s ‘thriving market’

Superbet is entering a vibrant local market overseen by the Hellenic Gaming Commission (EEEP), which regulates retail and online sports betting, casinos, online poker, and lotteries under Law 4002/2011.

Notable local players include OPAP—once state-owned and now merged with global gaming and lotteries giant Allwyn. Other key players are Novibet (which was nearly acquired by Allwyn before the deal was recently called off), Kaizen Gaming, and Swedish multinational Betsson, among others.

“Greece is a mature and thriving market, so we’re proud to finally be here,” said Adam Lamentowicz, Chief Commercial Officer – CEE at Super.

“This goes beyond a typical market entry; it’s a long-term commitment to build the country’s most engaging entertainment ecosystem and bring people closer through excitement and a shared passion for sporting competitions.”

Superbet’s entry into Greece coincides with a government campaign against the illegal gambling sector, spearheaded by Kyriakos Pierrakakis, Minister of National Economy and Finance. The minister is leading a legislative push to overhaul Greece’s laws on black market betting.

It also comes amid ongoing legislative and regulatory discussions in the firm’s home market of Romania, where the gambling age has been raised from 18 to 21 and local authorities granted more powers to close or restrict retail betting operations.

In a recent interview with SBC News, Borut Petek, Chief Global Affairs Officer at Super Technologies, asserted that the firm’s ‘strategic rationale’ in Romania and the wider CEE region ‘remains unchanged’ despite regulatory shifts in its home market.

The Greek launch continues a transformative period for Super, which rebranded last year after previously trading under the Superbet name. It also secured a €1.3bn (£1.1bn) refinancing agreement with alternative asset manager Blackstone in 2025, building on a 2019 strategic investment of €175m.

Earlier this year, Super further strengthened its position in Romania via the acquisition of Maxbet Online—distinct from the Serbian betting multinational Maxbet.

Greece now joins Brazil, Belgium, Poland, Romania, and Serbia as a core market for the group, while it maintains technology hubs in Spain, the Netherlands, Croatia, and its home nation.

“We intend to be a leading voice in Greece for years to come and are confident our brand and product offering will have an immediate impact,” Lamentowicz concluded.