SOFTSWISS Introduces Fixed-Odds Prediction Markets

(AsiaGameHub) –   SOFTSWISS has expanded into the prediction markets space with a new B2B offering that unlocks fixed-odds, event-based wagering.

By removing peer-to-peer exchange mechanics, operators can directly engage audiences outside the scope of traditional sportsbooks by letting them wager on real-world events spanning politics, economics, technology, and other topics.

This fixed-odds framework does not depend on external liquidity or market-based pricing, so it gives operators greater control over their pricing and margins while utilizing a familiar risk management structure.

Operators looking to integrate this product can do so via a standalone iFrame widget or directly through the SOFTSWISS Sportsbook. Existing SOFTSWISS customers can launch the solution in roughly two to three days, while new customers will take up to three weeks to go live.

Alexander Kamenetskyi, Head of Operations at SOFTSWISS Sportsbook, shared: “For most operators, the real question isn’t whether prediction markets are compelling, but how to integrate them into an existing tech stack without completely rebuilding systems around exchange mechanics.

“A fixed-odds model makes this far more practical. It lets operators test this demand using familiar risk and compliance frameworks, while also opening access to audiences who don’t typically engage with traditional sports betting behaviors.”

Prediction markets have seen explosive growth in popularity over the past few years, with the largest surge in the United States driven by Kalshi and Polymarket – the two leading platforms in this sector.

Unlike traditional sports betting offerings, participants wager against one another to predict the outcome of events ranging from global elections to the specific trick a mascot will perform during an NFL game.

U.S. trading volume neared the $50 billion (£38 billion) mark in 2025, up from just $300 million the previous year. This lucrative commercial opportunity has led several major players in the gambling industry to expand into prediction markets, most prominently Flutter Entertainment’s FanDuel Predicts and DraftKings’ dedicated offering.

SOFTSWISS is not the first B2B company to enter this space. Just last week, Malta-based sportsbook solutions provider BETBY announced its own expansion into prediction markets, demonstrating that despite ongoing controversy in the sector, it is attracting significant commercial interest.

Olga Resiga, Chief Business Development Officer at SOFTSWISS, added: “We are seeing a growing player demographic. Prediction markets are not just an extension of sportsbooks – they bring in entirely new audiences who have never engaged with traditional betting products.

“Their motivations differ: users are driven by their knowledge of global events rather than sports fandom. Paired with the constant flow of news and public discourse, this creates a more consistent engagement layer. Operators who underestimate this shift risk missing out on both consumer demand and a new wave of market participants.”