SBC Summit Malta to Examine Trends Shaping Casino’s Future

(AsiaGameHub) –   With new technologies and changing player expectations continuing to reshape the iGaming landscape, SBC Summit Malta will host specialized sessions dedicated to helping industry stakeholders confidently navigate the sector’s next phase of growth. 

Held from 29 to 30 April, the event’s conference programme will give 6,000 industry stakeholders a focused deep dive into how operators can turn emerging trends and new technologies into practical, competitive casino strategies.

The programme follows a clear two-part structure. Product Visionaries, taking place on Wednesday, 29th April, will unpack the strategic thinking behind the latest casino developments. Product In Practice, scheduled for Thursday, 30th April, will shift to hands-on workshops, allowing delegates to turn those discussed ideas into actionable working frameworks.

Sessions will cover key industry topics including the rise of crypto casinos, the future of slot and casino content, and actionable strategies for casino operators to rank highly across AI-powered search platforms.

“Casino innovation isn’t just about launching new features, it’s about delivering experiences that players actually want to return to,” said Rasmus Sojmark, Founder and CEO of SBC. “From content and UX to AI and payments, operators need to be far more deliberate in how they build their products. These sessions are designed to help them make smarter decisions, faster.”

The session, ‘Casino vs Sports: Can Gamification Truly Cross Over?’, will examine how gamification is being used across both casino and sports betting verticals, and whether the two segments can learn valuable lessons from each other. Experts Alex Tomic (Founder, Alea), Brian Christner (Chief Online Gaming, Grand Casino Baden), Alexis Wicén (CEO, Unibo), Mykhailo Kachanov (CBDO, Slot Catalogue), and Shahar Attias (Founder, Hybrid Interaction) will break down the standout mechanics in each vertical and assess which are most transferable across sectors. The panel will also examine whether gamification is genuinely driving player loyalty and engagement, or simply capitalizing on current industry hype.

The focus will then shift to how slot design is evolving into a more immersive and socially driven experience during the panel,‘Casino Product Innovation & Content: The Future of Slots’. Experts Janick Bonnici (Principal Gaming Content Manager, Betsson Group), Steve Cutler (CEO and co-founder, KALAMBA), Petr Vonarshenko (Senior Business Development Manager, ELA Games) andArjan Korstjens (Principal, Casino Marketing Academy) will explore how branded crossovers and release strategies are reshaping player expectations. Discussions will also touch on whether slots can evolve from standalone games into shared entertainment experiences that keep players coming back repeatedly.

Day two of the summit will shift from sharing insights to practical application, with a series of workshops designed to help attendees build and refine their own individual casino strategies.

‘What Will Casinos Look Like in 2036?’ will open the floor to a forward-looking, Ask-Me-Anything discussion centered on the future of the casino sector. Led by Arjan Korstjens (Principal, Casino Marketing Academy) and Dan Phillips (CEO, NEL Advisory), the session will explore how player behaviour, product innovation, and operator strategy may shift over the next decade. From AI-driven game development to new mechanics that could disrupt the sector, this audience-led workshop will offer an unfiltered view of where the casino sector could be heading, and how operators can prepare today.

As AI reshapes how players discover new brands, the workshop ‘The Future of Casino Search is Vertical’ will provide practical guidance on how operators can increase their visibility and influence within AI-driven search. Led by Ionut Constantinescu (CEO of Marlin Media), the session will break down how content discovery is shifting from traditional rankings to personalized recommendations, and what that shift means for operators looking to capture attention in a more automated, AI-led industry environment.

Alongside its core casino focus, SBC Summit Malta’s full agenda will feature dedicated tracks on marketing, regulation, and product development, as well as two dedicated workshop rooms. These workshop rooms will cover topics such as policy & PR, European markets, affiliation, and leadership. 

Get Your Tickets to SBC Summit Malta

Group Pass 3+ (VIP Pass): Available for groups of three or more attendees, this pass grants full access to all conference sessions, the expo floor and networking events, all for a discounted rate of €400 per person. Single VIP Passes can be purchased at the full price of €600. 

Looking for an Expo+ Pass? It is available for €150.

If you are an industry operator or affiliate, you can apply for a complimentary free pass! Operators can apply for a complimentary pass here |Affiliates can apply for complimentary passes here.