SBC Summit Malta 2026 to Address Modern Marketing’s Biggest Questions

(AsiaGameHub) –   SBC Summit Malta 2026 will include a specialized marketing track designed to assist brands in evolving their acquisition and engagement strategies for the modern age.

As regulatory environments tighten and media channels multiply, marketing has become one of the gaming industry’s most intricate sectors. Teams are no longer merely fighting for visibility; they are operating within a landscape defined by constraints and rapid evolution.

Scheduled for 29-30 April, attendees will hear from CEOs, CMOs, and marketing experts as they address the primary hurdles of modern marketing, including rising costs, changing player habits, and the increasing impact of AI and data.

The agenda is divided into two distinct segments. Marketing Unplugged, held on Wednesday 29 April, will focus on the strategic mindset required to solve the industry’s major marketing issues, while Marketing in Action, on Thursday 30 April, will provide workshops centered on practical execution.

“Marketing departments are facing unprecedented pressure as costs climb and the room for error diminishes,” noted Rasmus Sojmark, Founder and CEO of SBC. “By offering various learning styles, this stage enables participants to grasp modern marketing theories and apply them through hands-on practice.”

Marketing Unplugged will utilize diverse formats like CEO fireside chats, masterclasses, and live campaign reviews to promote deep engagement and discussion.

Discussions will cover Malta’s status as a global gaming center, leadership insights from CEOs, and campaign teardowns by CMOs. Experts will also discuss AI regulatory frameworks and the changing landscape of search.

• Malta: The Global Gaming Powerhouse
• The CEO Chat Show: Leadership Insights
• AI Under the Microscope: Regulation and Responsibility
• Marketing Channels: Balancing Spend and Savings for 2026–2027
• The CMO Review: Live Campaign Analysis
• SEO Trilogy

Marketing in Action will transition from theory to practice, featuring interactive workshops where attendees can develop and test frameworks for immediate use.

Participants will explore narrative-driven messaging, loyalty frameworks, and the psychological aspects of branding. Sessions will also demonstrate how AI and data can enhance campaign results and provide a competitive edge.

• Media & Messaging: Storytelling in a Regulated Era
• Player Retention and Loyalty: Maximizing Lifetime Value
• Branding and Psychology: Capturing Market Share
• AI and Data-Driven Marketing: Optimizing Campaigns

Speakers appearing throughout the track include Sam Behar (Marketing Director, Sky Gaming), Sean Bianco (Co-Founder, Gain Change), Conrad Bugeja (Head of SEO at LiveScore Group), Brian Christopher (CEO & Creator, BC Ventures), Alina Famenok (Growth & Partnerships Expert, Former-CEO Already Media), Ivan Filletti (CEO, Gaming in Malta), Nikola Jellacic (CMO, Casumo), Jesper Kärrbrink (CEO, Immense Group), Karolina Moscicka (COO, BugsyEmpire), Francesco Postiglione (CEO, Casumo), Dmitry Starostenkov (CEO, Evenbet), and

Marco Trucco (CMO, Immense Group).

SBC Summit Malta 2026 is set for 28–30 April at the InterContinental Malta, expecting 6,000 industry professionals. The event also features tracks on product, regulation, affiliation, and leadership.

Register for SBC Summit Malta

The VIP Event Pass is available for €600, providing full access to the three-day conference and exhibition. Expo+ Passes are €150, while operators and affiliates can apply for complimentary entry via the official links.