Better Collective Appoints Thomas Plenborg as Board Chair

(AsiaGameHub) –   Top digital sports media group Better Collective has announced the appointment of Thomas Plenborg as chair of its board of directors during its latest annual general meeting. Plenborg will take up the high-profile role after his predecessor chose not to run for re-election.

Plenborg Succeeds Departing Jens Bager

Plenborg is already well acquainted with Better Collective’s operations, having become a member of the company’s board in 2025. In his new role as board chair, he takes over from Jens Bager, who opted not to seek re-election, wrapping up almost 10 years of service with the firm.

Per statements from Better Collective, this appointment comes as the company aims to enter a new stage of strategic growth. Plenborg will be expected to draw on his extensive experience to guide the company forward and deliver greater value for its shareholders.

Better Collective noted that Plenborg is a highly seasoned professional who currently works as a professor at the Department of Accounting of Copenhagen Business School. He also serves as board chair at DSV, a firm he helped grow from a regional operator into a dominant global leader in the transport and logistics space.

Plenborg’s core expertise includes driving considerable shareholder value through sound strategic planning and M&A campaigns.

Along with approving Plenborg’s appointment as board chair, shareholders also voted to re-elect vice chair Therese Hillman, as well as returning René Efraim Rechtman, Leif Nørgaard, Britt Ingrid Boeskov and Todd Dunlap to their seats on the board.

Plenborg Eager to Support Better Collective’s Next Stage of Growth

Speaking on his appointment, Plenborg thanked Better Collective’s leadership and shareholders for their trust, as well as his predecessor for his hard work building the company’s governance structure, setting its strategic direction and paving its growth path.

Plenborg added that he is excited to begin working with the company’s management team and fellow board members to scale the business even further.

I now look forward to working closely with the management team and my fellow Board members to continue developing Better Collective for the benefit of all our stakeholders, including our customers, partners, employees and shareholders.

Thomas Plenborg, chair, Better Collective

Jesper Søgaard, co-founder and co-chief executive officer of Better Collective, also expressed his delight at Plenborg taking on the board chair role. He stated that the company’s team has long trusted Plenborg’s deep financial and strategic expertise, and is counting on him to help Better Collective solidify its status as a leading sports media provider.

His [Plenborg’s] experience with globally-leading companies will be invaluable as we continue our work towards becoming the leading digital sports media group.

Jesper Søgaard, co-founder & co-CEO, Better Collective

A couple of months ago, Better Collective announced that its ownership of its own share capital had hit the 5% mark. At the time of that announcement, the company stated that it was evaluating a possible share capital reduction.