Why BetBlocker’s Monica Shafaq Hire Is a Game-Changer for Gambling Harm Governance

(AsiaGameHub) –   By: Adrian Kingsley

Gambling harm tools often fail to link tech solutions to real-world care. BetBlocker’s new hire might close that gap.

Monica Shafaq joins as Director of Strategy and Partnerships. She was CEO at Gordon Moody, a UK gambling harm charity. She led Kaleidoscope Plus Group, a mental health org, for 13 years. Her work with football charities adds sports sector insight. BetBlocker helps problem gamblers rebuild lives. Founder Duncan Garvie says he’s known Shafaq for years. She supported BetBlocker for six months—improving funding apps, strategy, and stakeholder ties.

Shafaq’s background bridges clinical expertise and policy know-how. This hire isn’t just a role fill; it’s a push to align tech with frontline support. Her football links could reach at-risk fans. The six-month pre-hire work shows a focus on fixing funding and partnership gaps.

This hire sets a new standard. Gambling harm tools must now combine tech with deep clinical and policy experience to matter.

Author bio: Adrian Kingsley, an internationally renowned scholar specializing in public administration and social policy governance.